Partner Program Launched by Igneous

Igneous Systems, Inc. launched its Partner Program.

The company, which delivers unstructured data management as-a-service to enterprise customers and other data-intensive organizations, is a 100% partner driven company.

The program outlines how Igneous will be working with VARs, direct market resellers (DMR) and MSPs to address the needs of industries challenged with managing unstructured data at scale, including life sciences, EDA, media and entertainment, financial services, and machine learning driven organizations.

The Partner Program is built on three principles: 

• Growth: Work with partners to capture the unserved unstructured data management market
• Margins: Provide predictable, guaranteed margins
• Simplicity: No onerous training or staffing commitments, just pragmatic partnership

“Our goals for this program are simple: find partners that are focused on unstructured data workflows, drive growth and create exemplary customer experiences,” said Shaun Walsh, VP of channels and alliances, Igneous. “We are a 100% channel company and have developed a partner program that is focused on consistent and predictable results which drive success for both our partners and ourselves.“

The Partner Program provides: 

• Guaranteed Margins Model: The philosophy is to work side-by-side with partners to find, qualify and close deals. The firm uses a guaranteed margin model to optimize pricing to close the deal.
• Deal Registration and Protection: Once a partner registers a deal and Igneous accepts it, the company will work with that partner to ensure their success.
• Marketing and Lead Generation: The firm will work with partners on digital marketing, account-based marketing, and field events including its Data WorkFlow Forum series to drive new leads and expand revenue within existing accounts.
• Growth-Focused Incentives: The vendor has an incentive program to drive mutually-agreed-upon sales engagement for respective growth and profits.
• Partner Tools, Training and Analytics: A partner portal provides deal registration, online training, marketing materials, sales enablement tools, analytics and performance metrics for visibility and reporting.  Partners are also equipped with the Igneous online demo portal, and on-premises demo systems to accelerate customer wins.
• Joint Business Planning: Igneous and it partners will work to develop joint business plans to optimize marketing funds, account targeting and our mutual success.

“As a leading IT solutions provider, FusionStorm is always looking to partner with strategic and innovative companies like Igneous, to bring new solutions and services to our customers. As we continue to build momentum with our AI and ML practice, we found a natural fit with the team at Igneous,” said Matt Fornito, head of AI, FusionStorm, Inc. “Igneous’ new channel program will allow our sales team a more flexible model when working with the needs of our AI customers. We think the new direction of Igneous’ margin-based channel program is the right model to drive success, and demonstrates their commitment to winning deals together.“

“Red8 is focused on helping our clients achieve and optimize their digital transformation journey for public, hybrid or private clouds. Today’s modern IT organizations are being asked to do more than ever before and IT environments are more complex than ever before,” said Paul Barr, director of emerging technologies, Red8, LLC, a division of Insight Investments, LLC. “Igneous’ as-a-service offering provides a new way to protect, tier, and manage unstructured data with support for on-premises, hybrid, or cloud environments. This aligns with our clients’ needs and enables our vision of digital transformation.“