New StorageCraft Partner Success Program

StorageCraft Technology Corp announced its Global Partner Success Program.

The program has been completely refreshed to make it easy and profitable for channel partners to build and expand their presence in the BC category using the StorageCraft suite of products.

In August, StorageCraft introduced OneXafe, a converged data management and data protection platform, and ShadowXafe, a next generation data protection solution. These solutions, in combination with the company’s ShadowProtect and Cloud Services DRaaS, give channel partners access to StorageCraft solutions that span the entire BC category.

The Partner Success Program is comprised of three tiers: Certified Partner, Premier Partner and Elite Partner.

Key elements of the program include:

Enhanced Profit and Margin Opportunity: Partners will benefit from enhanced profit levers including larger up-front and tier-based discounts, new back-end rebates and regular SPIFF programs.
Flexibility: The program has been specifically designed to let partners buy modularly. Partners are rewarded on any mix of product adoption to ensure optimum revenue, growth and expansion opportunity.
Market and Revenue Creation and Protection: The company has overhauled its proposal-based MDF program, making it more broadly available, including the top three partner levels, as well as adding pre-configured marketing tools. The firm has also revamped deal registration to improve partner margin and overall deal protection including enhanced protection in cases where the deal registered partner loses the deal to another StorageCraft partner.
Ease of Business: The entire suite of StorageCraft BC solutions is available through distribution partners Lifeboat Distribution, Inc., Synnex Australia Pty Ltd and Tech Data Corporation. This ensures ubiquitous access to market potential of the BC category.
Infrastructure Support: Partners can access billing, training, pricing, marketing, MDF, SPIFF tools and information via the partner success program portal, which uses multi factor authentication (MFA) and redundant providers like Salesforce.com. This infrastructure ensures HA for partners as they conduct business 24/7, plus provides them the ability to scale with ease.

Joe Ambrosole, president, NetConnect, said: “StorageCraft has been on a steep innovation ramp the last few months. We are impressed with their direction and have been extremely excited to work with their new DR software stack. The SLA Policy orchestration and visualization in ShadowXafe is going to be disruptive in the market. These new solutions dovetail into their new partner program without leaving our MSP business model behind. They have done a great job retaining the important existing program elements, while paving the way for these new solutions to be sold through MSPs like us.“

Lloyd Wolf, president and CEO, Wolf Consulting, LLC, said: “Our clients trust us to deploy and manage their IT infrastructure. They put their backup and BC needs in our hands. This is not a responsibility we take lightly and is why we place great scrutiny on our vendor partnerships. Our partnership with StorageCraft has been fantastic. Their MSP subscription-based licensing is attractively priced and allows us to license the exact quantity of software licenses we need for our clients each month. The portal allows our team to easily manage the licenses, activate new licenses, deactivate existing licenses, and obtain serial numbers. On the occasions when our team needs help, the priority technical support has been great. Considering everything, including the technology, pricing, service and support, the StorageCraft partner program is a top choice in the industry.“

Marvin Blough, VP of WW sales, StorageCraft, said: “Rather than type-cast partners into a box, we have constructed the StorageCraft Global Partner Success Program to be highly flexible and modular so they can create tailored and differentiated solutions and services around their business model. This way, we ensure they can successfully service and profit from every aspect of the BC category.“