Rubrik Launching Velocity Partner Program

Rubrik, Inc., announced the launch of its Velocity Partner Program, its first global program for resellers.

The Velocity Partner Program, named after a core value of the company, provides new and expanded opportunities for channel partners to capitalize on the company’s momentum and tap into the $48 billion data management market opportunity.

The tiered program empowers partners with a framework for differentiation, more sales and technical enablement to build and recognize expertise, and new rewards to support partners who invest in their business with Rubrik.

“Rubrik’s unprecedented growth is due in large part to our phenomenal partner ecosystem and our 100% channel go-to-market approach,” said Bertrand Yansouni, VP of WW channel, Rubrik. “Our new Velocity Partner Program expands upon our commitment to the channel by empowering partners to drive their key business initiatives through Rubrik, like building their cloud business or driving more advanced services. We believe this new program will increase the velocity of our partners’ success.“

Rubrik has been committed to a 100% channel business model since day one. The Velocity Partner Program was designed with partner input and incorporates investments to enable and reward dedicated partners who lead with Rubrik.

The program introduces host of benefits and opportunities
for the reseller community including:

• A New Partner Program Structure Offering a Framework for Differentiation: The program includes three tiers (Authorized, Select, and Elite). Classification is based on competency and performance. Requirements will vary based on country and partner size so that every partner has access, and a clear progression path, to the highest tiers. The program also introduces new specializations to recognize capabilities.
• Enhanced Partner Enablement to Build Expertise in Selling and Servicing Rubrik Solutions: Rubrik is launching Rubrik Academy, an enablement program for the entire Rubrik partner ecosystem, which includes accreditations for partner sales, pre-sales, and post-sales.
• New Incentives and Rewards: To invest in partners that invest in Rubrik, the Velocity Partner Program introduces a rebate for Elite partners, lead and opportunity sharing, joint marketing funds, and incentives for partner sales and sales engineer representatives in the highest tiers.

The program also introduces a Partner Technical Advisory Board, reflecting the value Rubrik places on partner solution engineers’ technical expertise. The program is being introduced at Rubrik’s EMEA partner conference. Program benefits will go into effect February 1, 2019.

“Rubrik’s innovative technology has been instrumental in changing perceptions of the value of backup, recovery, and data protection. Rubrik brings simplicity to traditionally complex technologies and has allowed us to elevate data management from an insurance policy to become an integral part of our customers’ strategic approach,” said Tim Jeans, head of specialist sales, Softcat plc. “Through the new Velocity Partner Program, Rubrik is proving to us once again how valued its partners are by building our technical and sales competencies further to drive bookings, increase deal size, and accelerate profitability.“

“Rubrik is a key partner for us because their solutions offer our customers simplicity, cost savings, automation and a path to the cloud,” said Rob Owen, AVP – chief architect, Computer Design Integration, LLC (CDI). “The Rubrik partner program is going to give us the tools to increase not only our top-line revenue, but our profitability as well.“

“Rubrik is driving positive disruption in a market that had limited innovation and can benefit from efficiency and modernization improvements,” said Manny Punzo, director of data protection and management, Technologent, Inc., a provider of IT, data, cloud and security services. “Their simple, scalable solution addresses our customers’ key initiatives, including not only how they improve data protection, but also how they bring the cloud into their business. Rubrik’s new Velocity Partner Program is going to help us capture this shift in the market and grow our company.“