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Lifeboat Distributing Promise Technology

Reselling from consumer-based storage devices to enterprise solutions

Lifeboat Distribution, Inc., a subsidiary of Wayside Technology Group, Inc. and international VAD for virtualization, security, BC and emerging technologies, announced a distribution agreement with Promise Technology, Inc.

Lifeboat will sell the entire Promise portfolio, which ranges from consumer-based storage devices to battle-tested enterprise solutions. The Promise Atlas product that will be distributed exclusively through Lifeboat has Thunderbolt 3 or 10GbE models that offer flexibility.

The addition of Promise Technology will enable Lifeboat to offer a platform that we can cross-sell with some of our current technologies and address solutions for verticals such as IoT, media, surveillance, and traditional storage” said Dale Foster, EVP Lifeboat Distribution.

Behrouz Zali, VP of channel sales and marketing for US and Canada, Promise, added: “We are excited about our new relationship with Lifeboat and look forward to reaching a broad customer base together.

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