Dicker Data Australian Distributor of Micron

Micron Technology, Inc. has announced Dicker Data Ltd as the newest member of their Australian distributor network, and that they will distribute Micron consumer products including the range of Crucial SSDs and DRAM memory, along with Ballistix gaming memory.

The affiliation starts as Dicker Data announces its eSports category, which it formed to specifically target the growing gaming market in Australia.

Micron’s senior marketing manager in APJ for Crucial and Ballistix products, Mathew Luu said: “Micron has developed a strong following for our Crucial and Ballistix brands since they were introduced to the Australian market seven years ago. By working closely with Dicker Data, we’ll be able to strengthen our distribution model and elevate our growth across corporate, government, channel, and gaming businesses.“

Chairman and CEO, Dicker Data, David Dicker, added: “I’m pleased to announce our new agreement with Micron. Micron are one of the world’s only few remaining manufacturers of memory products that service everything from the enterprise to the SMB and personal gaming markets. The addition of their products will further bolster our enterprise and mid-market product portfolio, whilst also assisting with our efforts to grow our presence in the eSports market.“

The Ballistix Sport AT gaming memory

Dicker Data will sell and distribute Micron, Crucial, and Ballistix products via its network of over 5,500 reseller partners throughout Australia, covering all of the market segments and verticals the company deals in.

Dicker Data is equipped to deal with the extended needs of customers with special requirements. Its team is willing to be as flexible as necessary to help your business grow.

It has a number of specific programs to assist you to build your business such as:

• Drop ship delivery program
• Eclipse program for HP large business opportunities
• EPR program for Toshiba notebooks for larger corporate accounts requiring volume pricing
• Server and storage presales team
• Imaging and configuration

About Dicker Data
It is an Australian owned and operated, ASX listed hardware distributor with over 40 years’ experience. Its sales and presales teams comprises of product specialists who are focused on using their knowledge to help customers tailor solutions to suit their client’s needs. Selling to over 5,000 resellers, the firm prides itself on establishing and developing long term relationships with its customer base to help facilitate growth. Its customer-centric approach allows for proactive reseller engagement and the dynamic ability to shift with changing market conditions. Dicker Data’s product portfolio comprises of technology vendors including HP, Cisco, Toshiba, ASUS, Lenovo, Microsoft and other tier 1 global brands. Currently positioned as the leading distributor for several of these vendors in Australia, the distributor has enjoyed growth despite the current economic climate.

Video: Crucial Computer Memory, Storage, and Tech Advice
Video: Ballistix Gaming