53% of Notebooks Sold in Western Europe in 2Q18 Featured SSDs – Context

Adoption rates of SSDs in notebooks and desktops are rising across Europe, according to the data published by CONTEXT World Limited, an IT market intelligence company.

More than half (53%) of notebooks sold through Western Europe’s largest distributors in 2Q18 featured SSDs compared to 41% in the same quarter a year ago while, for desktops, the share of those with SSDs rose from 27% to 38%.

The increase in both categories was driven by a rise in volume sales of SSD-based systems coupled with a decline in products featuring traditional hard disks. SSD adoption rates were also up compared to 2Q18 when 51% of notebooks and 35% of desktops were based on the newer storage technology.

Adoption rates were lower in Central and Eastern Europe but there was still a steady rise. In the first two months of 2Q18, 32% of notebooks sold in the region featured SSDs compared to 22% a year ago, while SSD desktops’ share rose from 21% to 28%.

After rising in 2017, the prices of SSDs fell in the first half of this year and this has helped to drive up adoption rates. In Western Europe, for example, in 2Q18 the average distributor sell price for 256GB SSDs – the most popular size in PC clients – was down from €89 to €71 year-on-year.

SSD adoption rates are expected to increase over time as the availability of SSDs improves and prices of those with higher capacities fall.

Storage Device Type Mix Notebooks: WE Distribution