Sime Darby Motors in Malaysia Selects Mellanox Ethernet Interconnect Infrastructure

Mellanox Technologies, Ltd. announced that Sime Darby Motors has selected its Ethernet solutions to upgrade and future-proof their data center infrastructure.

Sime Darby Motors is the automotive arm of Sime Darby Berhad – a Malaysia-based multinational conglomerate, involved in the retail, distribution, and assembly businesses.

With expanding sites and services in multiple countries across the AsiaPac region, Sime Darby Motors realized that their legacy IT infrastructure could not scale to handle the increasingly large volume of data running through their business-critical systems. To meet these needs, Mellanox provided Sime Darby Motors a scalable network solution, combined with Pure Storage’s all-flash array storage solution. As a result, Sime Darby’s infrastructure meets the bandwidth and storage intensive requirements of their high data workloads, mitigating network bottlenecks and improving overall storage connectivity performance.

“We are very happy to be working with Mellanox and Pure Storage,” said Loo Chuan Wei, senior manager of IT, Sime Darby Motors. “The combined solution has made it possible for our users, wherever they are, to access our business applications faster than ever.“

The Mellanox end-to-end Ethernet solution comprises Mellanox Spectrum Ethernet switches running Cumulus Linux, which offer a non-blocking and lossless switching fabric for the performance-intensive and latency-sensitive applications; ConnectX adapters, and LinkX cables and transceivers.

Pure Storage’s FlashArray products provide all-flash performance to accelerate demanding user applications, data reduction to consolidate and save data center space and non-disruptive expansion capabilities to accommodate the online deployment of flexible storage capacity – either online or outside the base chassis.

The combined solution turns Sime Darby Motors’ data-center infrastructure into a renewed network and storage platform, offering a fast and simplified storage system that boosts network capacity and speeds while also paving the road for Sime Darby Motors’ data center to use AI for improving new customer services and experiences.

“Our experience has given us confidence that this solution meets our current and future computing and storage needs of a well-staffed Auto City – particularly with the integration of innovative AI capabilities to enhance the customer experience,” added Loo Chuan Wei.

“We are pleased to support Sime Darby Motors’ strategic network infrastructure and data center needs with our ESF (Ethernet Storage Fabric) technology,” commented Gilad Shainer, VP marketing, Mellanox. “The Pure Storage solutions with Mellanox SN2100 Ethernet switches provides a highly available fabric in half of the space, enhanced performance, and best in class monitoring and provisioning. Furthermore, Mellanox Ethernet solutions enable new generation data centers to maximize their ROI by delivering software flexibility with Open Ethernet, robustness, and zero packet loss.“

“Today’s data centers face a lot of demands from performance intensive business critical applications such as SAP which process tremendous volumes of data at very high speeds. Pure Storage’s all-flash storage solutions provide forward thinking companies like Sime Darby with the foundation to build a future-proofed network and compute infrastructure that optimizes SAP solutions while paving the way to AI and IoT (Internet of Things). We are pleased to have been able to work with Mellanox to support Sime Darby in their digital transformation,” said David Wirt, VP, ASEAN and Greater China, Pure Storage.