Brian Higgins AsiaPac and Japan Channel Sales Leader, Veritas

Veritas Technologies, LLC announced that Brian Higgins has joined the company as the channel sales leader for AsiaPac and Japan (APJ) region.

In this role, he will lead the overall APJ channel strategy, growing the company’s ecosystem of partners and helping partners differentiate in market while delivering greater value to their customers.

Prior to Veritas, he was a GM at VMware, responsible for the commercial business, partner and hybrid cloud services teams in South Asia and Korea. An industry veteran with over 20 years of experience, he has also held senior sales, marketing and channel leadership positions including Citrix, Cognos and BusinessObjects, among others, where he was instrumental in driving business transformation to achieve significant results.

“The channel business has transformed extensively as partners are more focused than ever on providing solutions that empower customers to solve some of their most pressing business challenges,” said Chris Lin, senior VP, APJ. “With Brian’s track record in building winning teams and in-depth understanding of the partner community and the diverse business cultures across the region, I am confident that he will continue to grow and create value for our partner network.”

“For businesses, the most valuable resource today is data, and Veritas understands that well,” said Higgins. “As more and more organizations continue to embrace digital transformation, the only constant is the exponential growth of data. Veritas is at the forefront of innovation and I look forward to be part of this exciting journey, to empower our partners to help our customers simplify the complexities of data protection and accelerate their business growth.”

He holds a Bachelor of Arts in Business Management from the University of Phoenix and has been living in the APJ region since 1995.