Majority of Businesses View GDPR as Opportunity to Improve Data Privacy and Security – IBM/Harris Poll

A new study from IBM Corp. reveals that nearly 60% of organizations surveyed are embracing the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management or as catalyst for new business models, rather than simply a compliance issue or impediment.

To reduce their exposure, the study indicated that the majority of companies are being more selective in the data they collect and manage, with 70% disposing of data ahead of the deadline for compliance.

Companies’ preparation for GDPR comes in the wake of increased scrutiny from consumers on businesses’ management of personal data. A separate poll of 10,000 consumers, conducted by the Harris Poll on behalf of IBM, found that only 20% of U.S. consumers completely trust organizations they interact with to maintain the privacy of their data.

In the weeks leading up to the May 25 enforcement date, IBM’s Institute for Business Value (IBV) surveyed over 1,500 business leaders responsible for GDPR compliance for organizations around the world. The results reveal how companies are approaching GDPR as an opportunity to build further trust with customers and help drive innovation:

• 84% believe that proof of GDPR compliance will be seen as a positive differentiator to the public
• 76% said that GDPR will enable more trusted relationships with data subjects that will create new business opportunities
• Despite this opportunity, only 36% believe they will be fully compliant with GDPR by the May 25 deadline

“GDPR will be one of the biggest disruptive forces impacting business models across industries – and its reach extends far beyond the EU borders,” said Cindy Compert, CTO, data decurity and privacy, IBM Security. “The onset of GDPR also comes during a time of huge distrust among consumers toward businesses ability to protect their personal data. These factors together have created a perfect storm for companies to rethink their approach to data responsibility and begin to restore he trust needed in today’s data-driven economy.”

Preparations of GDPR

Cutbacks: GDPR Leading to Reduction of Data Collection and Storage 
Another key finding of the study is that organizations are using GDPR as an opportunity to streamline their approach to data and reduce the overall amount of data they are managing. For many organizations, this means vastly cutting down on the amount of data they collect, store and share.

According to the study, organizations reported taking the following actions in response to GDPR:

• 80% say they are cutting down on the amount of personal data they keep
• 78% are reducing the number of people who have access to personal data
• 70% are disposing of data that is no longer needed

GDPR Challenges, Blind Spots, and Transformational Business Opportunities  
The study found that the top challenges organizations are currently facing when it comes to GDPR compliance are finding personal data within their organizations (data discovery), ensuring the accuracy of the data they collect and store, as well as complying with rules for how data is analyzed and shared (data processing principals).

Other areas for concern included the handling of cross-border data transfers and getting consent from data subjects, as less than half of respondents said they were prepared for these aspects of GDPR.

One key element of GDPR includes the requirement for companies to report data breaches to regulators within 72 hours. However, the IBV study found that only 31% of companies have reexamined or modified their incident response plans to prepare for this requirement, representing a blindspot in companies’ overall approach to GDPR.

While challenges remain, a significant sub-set of companies surveyed (22%) are using GDPR as a fully transformational business opportunity for how they approach data responsibility and management.

Of this ‘leaders’ subset:

• 93% have modified their incident response processes
• 79% said they were prepared for performing data discovery and ensuring data accuracy
• 74% said they were fully implementing security and privacy by design for new products and services

To download the Institute for Business Value report, The end of the beginning: Unleashing the Transformational Power of GDPR (registration required)

Methodology 
To better understand how organizations were preparing for GDPR and potentially using it as a transformational opportunity, the IBM Institute for Business Value (IBV) and Oxford Economics surveyed 1,500 GDPR leaders in 34 countries, representing 15 industries, between February and April of 2018. Chief privacy officers, chief data officers, general counsels, chief information security officers and data protection officers were surveyed. To determine the GDPR leader group, respondents were classified using specific criteria (how they answered a select set of questions) and the GDPR leaders who met the criteria comprised 22% of the total sample.