Veeam and Pure Storage in Partnership

Veeam Software, Inc. and Pure Storage, Inc. announced an integration between Veeam Availability Platform and Pure Storage FlashArray to deliver BC, agility and intelligence for the enterprises.

Integrating the cloud-friendly storage capabilities of FlashArray with Availability Platform makes each solution more valuable to joint customers.

“Storage integration is a key capability for the Veeam Availability Platform,” said Danny Allan, VP of product strategy, Veeam. “It improves backup and recovery and then goes well beyond that to empower the digital enterprise to leverage production data in new ways to drive value, including greater agility, faster time to market, lower costs, reduced risk, and enhanced operational management. Through our partnership with Pure Storage, we are providing customers with a radical new way to deliver competitive advantage.“

The Veeam and Pure integration is designed to meet the requirements of Always-On Enterprise – a business that operates with improved recovery SLAs – by enabling:

• Data protection and backup performance with Veeam Backup from Storage Snapshots: Joint customers can lower the impact on their production environment by using Pure snapshots and backup more frequently to improve RPOs. Additionally, customers can create snapshot-only jobs to create additional, more frequent recovery points.
• More rapid and efficient recoveries with Veeam Explorer for Storage Snapshots: Customers can recover individual items or entire VMs directly from Pure snapshots for faster RTOs.
• Easy access to production data copies with Veeam DataLabs (formerly known as Veeam Virtual Labs): Customers can use Pure snapshots to create an on-demand isolated test environment to leverage copies of a production workload for testing and development, analytics, and security to drive business change.
• Rapid Recovery: Joint customers can use Pure Storage FlashBlade, an industry scale-out storage system architected for unstructured data, as a Veeam Ready Repository, allowing customers to leverage all Veeam software capabilities. This joint solution reduces data restoration times for large data sets and critical applications from days to minutes.

Additionally, Pure Storage FlashStack, a Converged Infrastructure (CI) solution that enables organizations to grow and protect digital revenues, can also be used with Veeam to maximize CI Availability with the Availability Platform.

“Involta has built strong strategic relationships with Pure Storage and Veeam that have been key to our success in the Managed Services Space,” said Mike Meloy EVP/GM, Involta, LLC, the first MSP partner in the US for Pure Storage and a Platinum Veeam Cloud & Service Provider (VCSP) partner. “Our mission is to simplify IT intelligence and end-to-end infrastructure for organizations that rely heavily on IT to achieve critical business outcomes. Veeam and Pure Storage enable better scale of our existing systems, higher performance, and smaller backup and replication windows. This API-level integration dramatically reduces the complexity in our data protection designs, which ultimately enables our customers to get back online sooner for production and decreases network bandwidth usage. Any time you can save time and resources, it’s a good thing.“

Benefits of the Veeam and Pure partnership include:

• BC: Gives enterprises the means to ensure availability for a range of data environments, and strengthens user confidence that their Digital Life will be available when, where and how they want it.
• Agility: Together, they provide agile infrastructure and operational simplicity, making it easy to deliver on-demand, elastic services to every user, developer, and application across private, public, and SaaS clouds without interruption.
• Intelligence: Joint customers gain the ability to analyze all of their production data continuously to meet business demands for real-time analytics across a wide range of data and data types.

“Pure Storage and Veeam have dramatically simplified previously complex environments. The addition of Veeam snapshot integration for FlashArray, combined with FlashBlade for Rapid Recovery, provides an end-to-end platform that’s modern, simple and future proof,” said Michael Sotnick, VP of field and channel operations, Pure.

This integration took advantage of the Veeam Universal Storage API, which simplifies the process of integrating storage with the Availability Platform. As a result, select Veeam Alliance Partners, like Pure, can be integrated more rapidly, providing more benefits to more customers in less time and delivering an higher return on their IT investments.

“In our Voice of the Enterprise Storage Budgets and Outlook study, we found that 51% of respondents wanted to see backup and DR tools integrated or bundled with their infrastructure platforms, while 29% wanted hybrid cloud data/workload mobility integrated,” said Henry Baltazar research VP, 451 Research, LLC. “The new integration between Pure Storage and Veeam is aligned with these trends, and this integration will only grow in importance as organizations seek to improve the operational efficiency of their environments. This partnership is an interesting match of opposites, blending Pure Storage’s strength in high performance all-flash storage with Veeam’s efficient data protection/management capabilities allowing both partners to address a larger portion of the needs of their respective clients with an end-to-end offering.“

Veeam and Pure integration is available as a storage plug-in to Availability Platform and can be downloaded here.

Registration is open for VeeamON 2018, the conference for data management, which will take place May 14 – 16, 2018, in Chicago, IL. Nearly 10,000 customers, partners and influencers attended VeeamON 2017 in New Orleans, LA, and the regional VeeamON Forum events held around the world.