Mick Bradley VP Sales for EMEA, Arcserve

Arcserve, LLC appointmed Mick Bradley as its new VP sales for EMEA.

With a knowledge across a broad base of technology, solutions and services, he brings more than 25 years experience and a track record of delivering revenue goals. As an experienced executive and GM he will be drawing upon a career that has seen him develop, lead and deliver complex IT strategies for regional teams, including field sales, marketing, operations and services.

He joins from Kaminario where he was VP and GM for EMEA for the past two years. Prior to this he held a number of senior positions including EMEA MD at Violin Memory, senior director of EMEA storage consulting at Hewlett Packard, COO at CopperEye and SVP of global services at COPAN Systems.

Adam Olson, VP WW Sales, Arcserve, says: “Mick is a recognised leader of cross-functional teams with outstanding sales leadership, communication, interpersonal and motivational skills coupled with significant experience of driving organisational change and business transformation. We are delighted to bring his considerable knowledge on board which will be of benefit not only to our customers and partners, but of course to our internal team.”

Bradley comments: “It’s great to join Arcserve when their EMEA business is growing at five times the market rate and we are also experiencing a ‘perfect storm’ – acting as the catalyst for the next wave of growth. By that, I mean the transformation from basic backup and recovery to ‘always-on’ and ‘restart not restore’, in combination with the transition from the traditional on-premise approach to the more commercially attractive ‘as-a-service’ cloud model.

“This is being driven by increasing threats around data and security, shrinking budgets and the globalisation and 24/7 nature of business. Arcserve combines the innovation and agility of a start-up with the support of an established global business to aid customers in transitioning data protection for tomorrow’s business needs.

“Being passionate about our indirect go to market, I am keen to build out our network of channel partners at a time when some vendors are cutting back theirs. Take Veeam’s recent announcement that they’re going after a select group of partners as they shift their focus towards the enterprise. Essentially, that move will leave a pool of resellers behind. To those guys I’d say come and talk to us. We do care and we want to work with you.”