NAB: Hybrik and SwiftStack Integration Delivers Infinitely Scalable Media Transcoding in Cloud

SwiftStack, Inc. and Hybrik, Inc. announced an integration for running large, complex media workflows using public cloud compute resources.

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The distributed transcoding solution uses Hybrik’s API-driven workflow automation and SwiftStack’s multi-cloud data management platform to orchestrate on-demand compute resources at a far lower cost than using traditional server farms.

On-premises transcoding is too often throttled by limited compute capacity and incurs high cost, risk, and complexity when moving source media and final asset, between on-premises storage and public cloud infrastructure. Instead, SwiftStack enables Hybrik to span both on-premises and public cloud storage-providing the flexibility to use public cloud computing when needed with available synchronization and automatic data mobility.

SwiftStack provides private cloud storage with an S3 interface that Hybrik and other applications use just like Amazon S3 buckets. Data is presented in a single namespace accessible to any application, regardless of which cloud(s) physicaly contain it, and SwiftStack enables mixed file protocol and cloud API access to the same data. With Hybrik’s customizable, automated workflows, media professionals benefit from an infinitely scalable transcoding environment.

Hybrik’s workflows also make it to define the source and destination location for any job, so a user can transcode assets in-transit to a client, collaborator, or device. SwiftStack allows ‘ranged reads’ of media assets, so many compute instances can work on parts of the same file in parallel-vastly accelerating transcoding performance.

“SwiftStack is helping us extend the benefits of Hybrik’s cloud processing,” said David Trescot, CEO, Hybrik. “Our customers can combine the cost-effectiveness of on-premise storage with the unlimited processing power of cloud computing, so they get incredible performance at a dramatically lower cost than outfitting a private transcode farm.“

“Cloud compute and storage is transforming the media and entertainment industry, and this integration for public-cloud transcoding of private-cloud assets is an ideal example of what’s now possible with innovation,” said Don Jaworski, CEO, SwiftStack. “Media companies will be interested in seeing how this integration streamlines post-production by using cloud resources to distribute transcode operations, replicate a file to the cloud and automatically sync back the completed job.“

The Hybrik/SwiftStack solution will be demonstrated in the Hybrik booth at NAB.

Solution brief: Hybrik and SwiftStack: Distributed Transcoding with Multi-Cloud Storage.