Violin: Multi-Pronged Sales Strategy

Violin Systems LLC announced a multi-pronged sales strategy that offers the flexibility that enterprises need to achieve the data center efficiencies.

With the company’s Flash Storage Platform, enterprises can transition from legacy storage solutions to enterprise all-flash storage to achieve CAPEX and OPEX scenarios. Enterprises looking to simplify their storage, data center and business economics can take advantage of moving to the firm’s Flash Storage Platform through their preferred method of acquisition and deployment. Customers can now leverage flash to drive faster application performance in a smaller footprint and with reduced power consumption for a cost lower than the traditional HDD arrays or hybrid arrays either by purchasing the Flash Storage Platform directly through the company; through a set monthly acquisition fee from the firm’s leasing partner; or via a cost-flexible, subscription model for as low as a one cent per gigabyte per month. The Violin subscription program provides enterprise users with on-premise protection and unbeatable speed at cloud economics. This low price includes Gold Support.

“Enterprises today are looking for cloud economics of their data center even when moving their infrastructure to the cloud doesn’t fit their corporate goals,” said George Crump, Storage Switzerland LLC.”By offering traditional acquisition models of purchase and lease in conjunction with subscription-based pricing, Violin is making deployment of its Flash Storage Platform easier and more affordable to a wider group of customers. This approach not only provides enterprises with the opportunity to upgrade to a flash-based storage infrastructure but offers them the opportunity to do so within the financial restrictions often placed upon them by C-level officers.“

Standard buying options include both outright purchase and pay-as-you-grow offerings with smaller upfront fee and additional capacity invoiced over time. Lease options are available after qualification from Violin’s preferred financial partners. Violin’s subscription model allows organizations to pay on a monthly basis for storage used. All options include support, installation and optimization as part of the purchase price.

The company’s Flash Storage Platform features a vertically integrated design of software, firmware and hardware to enable the transition of storage from legacy solution to all-flash, helping 21st Century businesses achieve high throughput and lower latency without the need to overprovision hardware or using software to mitigate performance issues. Whether organizations need improved performance, primary storage or additional capacity, the firm’s Storage Platform provides the ability to support growth, improve efficiency and manageability, and deliver consistent and predictable service levels without breaking the IT budget.

Flash Storage Platform 7700 system

Included in company’s go-to-market approach of multiple sales avenues are:

• Flash Storage Platform 7700 – scale-up modular primary storage at the cost of enterprise disk that features one million IO/s at one ms latency and up to 1.4PB effective storage capacity in a single name space

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• Flash Storage Platform 7650 – extreme performance, 140TB all-flash storage with one million IO/s at less than 150µs latency

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• Flash Storage Platform 7450 – high-performance, 140TB all-flash primary storage that provides half a petabyte of effective capacity in a 3U unit

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• Flash Storage Platform 7600 – high performance, 70TB all-flash storage with one million IO/s at less than 200µs latency

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• Flash Storage Platform 7300 – primary storage for multiple, mixed workloads with up to 70TB raw capacity in more than one million sustained IO/s

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“Companies continue to try to balance their capacity, performance and cost needs in the data center by making ad hoc decisions that don’t always correspond with best solutions for their particular use cases,” said Ebrahim Abbasi, CEO and president, Violin. “The value enterprises get from their data center should not be simply be limited by their inability to leverage better technology. By providing a variety of acquisition and deployment options, we are able to offer enterprises with the flexibility they need to achieve superior CAPEX and OPEX opportunities through the implementation of Violin Flash Storage Platform.“

Organizations looking to transform their storage infrastructure and data center economics can inquire about purchase, leasing or Flash-as-a-Service options from the company.