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Entertainment and Media Digital Storage TAM to Reach $7.2 Billion in 2022 – Research and Markets

From $3.3 billion in 2016

According to 2017 Digital Storage for Media and Entertainment Report (248 pages, €6,023, Coughlin Associates) from Research and Markets, entertainment and media digital storage TAM set to increase to $7.2 billion in 2022.

Storage is a key element in the digital transformation of content creation, editing, distribution and reception. Data capacity and communication speed increases, changing form factors, lowered product prices and the growing familiarity with digital editing, digital intermediates and various forms of digital distribution are key components in the continued growth and development of entertainment.

Because of the large file sizes required for high resolution and multi-camera images there is increasing demand for high capacity storage devices. The entire content value chain of content creation, editing, archiving, distribution as well as consumer electronics content reception devices, provide an accelerating feed forward mechanism. This drives growth in storage for all entertainment content applications.

For many archiving and distribution applications where content is relatively static low cost/high capacity SATA HDD storage, optical discs and tape-based storage libraries will predominate. HDD drives as well as enterprise SSDs are also used in high performance storage applications where storage cost factors must be combined with performance requirements.

For applications requiring rugged field use or fast playback response flash memory either as cards or SSDs are becoming more popular.

Key points from the report:
• Creation, distribution and conversion of video content creates a huge demand driver for storage device and systems manufacturers
• As image resolution increases and as stereoscopic VR video becomes more common, storage requirements explode
• The development of 4K TV and other high-resolution venues in the home and in mobile devices will drive the demand for digital content (especially enabled by high HEVC (H.265) compression
• HDD areal density increases are slower but flash memory growth has increased. This might cause more applications to use flash memory
• Active archiving will drive increased use of HDD storage for archiving applications, supplementing tape for long term archives
• Optical storage developments for higher capacity write-once Blu-ray optical cartridges will create higher capacity discs and this may help slow the reduction in optical disc archiving
• Flash memory dominates cameras and will find wider use in post-production and content distribution systems
• From 2016 to 2022 entertainment and media digital storage TAM (without archiving and preservation) will increase from $3.3 billion to $7.2 billion
• The growth in storage capacities will result in a total media and entertainment storage revenue growth between 2016 and 2022 (from $5.6 billion to $11.1 billion)
• In 2016 archiving and preservation is estimated to have been 41% of total storage revenue followed by content distribution (29%), post-production (22%) and content acquisition (8%)
• In 2022 the projected revenue distribution is 33% content distribution, 35% archiving and preservation, 28% post-production and 4% content acquisition
• The greatest storage capacity demand in 2016 is for digital conversion and preservation as well as archiving of new content (about 82%). Content acquisition follows at 6.3% with post-production at 7.2% and content distribution at 4.3%
• By 2022 tape has been reduced to 14.7%, HDDs shipped capacity is 79.1%, optical disc capacity is down to about 1.3% and flash capacity percentage is at 4.8%
• Media revenue is expected to increase from 2016 to 2022 ($2.2 billion to $3.9 billion).
• Over 106EB of new digital storage will be used for digital archiving and content conversion and preservation by 2022
• Storage in remote clouds is playing an important role in enabling collaborative workflows and in archiving

Companies mentioned in the report:
• Atmos
• Canon
• Jaunt One
• LaCie
• Lexar
• Maxell
• Panasonic
• Pixar
• SanDisk/WD
• Sharp
• Sony
• Sphericam
• Toshiba
• XenData