Acronis Extends Agreement With UK Cloud Distributor intY

Acronis International GmbH extended its agreement with international cloud distributor intY Ltd to cover the complete portfolio of its data protection and storage solutions in the EMEA region.

Services including Acronis Backup Cloud, Acronis Files Cloud, Acronis Access Advanced and Acronis Access Connect, will be available through intY’s self-service portal CASCADE, enabling intY’s EMEA partners to browse, order and manage services on behalf of their customers.

As an international cloud service aggregator, known for its relationships with vendors and its customer service, intY will take a proactive role in promoting Acronis technology through training, support and bundling products with third-party services. With Acronis technology and intY support, partners and customers will be sure that their data is protected and remains reliable and accessible.

According to Technavio (Infiniti Research Limited), the cloud backup and recovery software market is predicted to grow at a CAGR of 13% from 2016-2020. With Acronis, intY will be able to help partners, and anyone wanting to become a cloud services provider, to take advantage of this potential business growth opportunity.

intY will provide dedicated account managers and technical support to all partners reselling Acronis products. This includes issue resolution, quality training, and post-sales support to ensure that partners are able to integrate Acronis products and services into their existing sales and marketing infrastructure in an effective and cost-efficient way.

Unlike other vendors whose products are limited to certain computer environments and devices, Acronis technology, based on the new hybrid cloud architecture, delivers a customised and reliable service that backups data from any source, in virtually any IT environment, and recovers to any destination and system.

Jan-Jaap Jager, chief revenue officer, Acronis, said: “intY is one of the leading cloud distributors, with a truly global reach via its international partner base, and this move enhances an already strong partnership. It means intY will be able to offer the full suite of Acronis cloud and hybrid products, offering data protection anywhere and across any device, to its EMEA partners. With this new level of partnership, we help intY to break away from traditional business models and be more flexible, providing a faster time to market and offer a most comprehensive portfolio to their customers, that addresses any IT of modern environments.“

Craig Joseph, COO, intY, added: “We’re delighted to extend our agreement with Acronis, which allows us to continue to develop our already successful relationship, with a longer period to plan and grow product sales. It shows great faith in our ability to increase the product’s penetration through our extensive partner network. The Acronis suite of cloud products are world-leading and, as cloud continues to mature with an increasing number of services available, there’s a growing need for exceptional backup solutions. Our partners expect world-leading service and world-leading product, and this new deal means we can continue to deliver both.“

intY revealed plans to triple its US partner network over the next 12 months as part of it growth strategy. The company also plans to expand into the Middle East and Africa.

Acronis also joined intY at its well established annual Cloud Fest event in London, UK, (September 27t, 2017). The ‘Power of Connection’ event brought together resellers, partners and vendors to network, learn and gain industry insights.

Hosted at The Brewery, in the City of London, the one-day event gave attendees the opportunity to understand what it is like to become an intY partner. As Acronis rolls out its data cloud offering all over the world, Acronis’ Jager flew in for the event to explain data cloud to intY Cloud Fest attendees. In addition to this solution, he updated them on the growing threat of ransomware and the state of the backup market as a whole.

About intY
It is a distributor of cloud services from the biggest cloud software vendors including Microsoft, Acronis and Symantec. CASCADE, firm’s self-service portal and the original cloud marketplace, enables partners to seamlessly order and manage cloud services for their customers 24/7.