Mark Adams Regional VP of UK and Ireland, Veeam

Veeam Software, Inc. announced that Mark Adams has been appointed regional VP of UK and Ireland (UK&I).

Based in UK HQs in Reading, he will be responsible for sales strategy and execution throughout the region. He will seek to unlock new sales revenue in the UK&I, targeting the enterprise segment while maintatining Veeam’s leadership in the SMB and commercial markets.

He will report to Olivier Robinne, SVP of EMEA.

Adams comes with a proven track record in building sales teams and delivering growth across companies with a disruptive approach. Most recently, he was senior director in VMware’s end user computing division, its second largest business unit, generating $1.2 billion annually. His tour de force at VMware was creating a data-driven business plan for global vCAN partners to drive VMware’s mobility and desktop businesses, including AirWatch.

“Veeam’s appeal is not only its first-class technology, but also its current and future potential,” said Adams. “This company has experienced phenomenal growth in its relatively short life. Becoming the de facto Availability provider in the enterprise segment is what we want to achieve, to elevate us to the next level. The foundations are in place now. I want to finetune what we already have and use my experience in high-growth, disruptive technology businesses to do that and add to the impressive customers wins we’re achieving in the region.”

Veeam recently announced 36 straight quarters of double-digit growth, reaching 255,000 customers worldwide.

Adams will seek to emulate his VMware success by spearheading Veeam’s growth in the UK&I, adding to its existing local customer base which is close to exceeding 20,000 customers.

“Mark’s strength is in helping customers to make sense of complex digital transformation strategies and drive these initiatives forward,” said Robinne. “He is incredibly motivated and his leadership will be vital to the enterprise growth we are targeting in the UK&I region. Mark has expertise from his work with both Fortune 500 companies as well as start-ups, proof he knows what works and how to deliver success. I’m excited to be working with him.“