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Apple Moves to Ward Western Digital Off Control of Toshiba NAND Chips

By threatening not to buy products in future
By Jean Jacques Maleval on 2017.09.11

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To read this article from Reuters, click on:
Apple moves to ward Western Digital off control of Toshiba chips: sources
Apple Inc. has sought to stop Western Digital Corp. from taking control of Toshiba Corp.'s chip business by threatening not to buy its products in the future, people with knowledge of the deal said.
Apple, which uses Toshiba's NAND flash memory chips in its iPhones, is concerned about losing pricing power if Western Digital is running the operation, the sources said on last Friday.