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NetApp Working With ASE in Australia

To enable cloud workflows for media and entertainment

NetApp, Inc. announced its collaboration with ASE IT to expand the company’s cloud to the US, providing flexible and reliable cloud access for the largest media and entertainment companies.

The animation, post-production, and broadcast sectors require high bandwidth to manage massive HD files, which are often sized 4K and beyond. In the past, these demands made managing files in the cloud costly because IT managers had to deal with hefty bandwidth fees to get the performance they needed.

We’re entering the U.S. market to allow our media and entertainment customers to respond faster to market opportunities through creative channels and to do so without compromising QoS,” said Andrew Sjoquist, CEO, ASE.

ASE Cloud is built on NetApp StorageGRID Webscale, enabling ASE to offer object storage at an efficient cost/gigabyte. The cloud service enables companies to manage and control their data in a public cloud without data egress fees, all managed through a web portal. This cost structure coupled with the ability to make sure that a high volume of data is accessible makes StorageGRID suited for media and entertainment companies, which need rapid access to petabytes of data in a content repository from anywhere in the world.

The media and entertainment industry needs to push the limits of creativity to bring audiences more vivid and realistic images, without pushing the limits of IT’s budget to manage and maintain the underlying data,” said Adam Fore, director, virtualization and cloud solutions marketing, infrastructure and applications, NetApp. “NetApp, collaborating with ASE Cloud, offers companies a holistic approach to managing data that is secure, efficient, and future-proof and provides freedom of choice.

StorageGRID Webscale is a scale-optimized data solution that maximizes control over rich content, enabling secure, fluid movement. The software-defined object storage solution allows customers to determine where and how their data are stored, depending on where it is in the content lifecycle. The solution also protects customer data with layered erasure coding, which combines node-level and geo-distributed erasure coding to prevent data loss.

ASE Cloud, powered by NetApp, is available in the US.

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