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Rebellion Partner Program From Datos IO

For resellers to capitalize on market opportunities for cloud backup and recovery

This is a Press Release edited by StorageNewsletter.com on August 3, 2017 at 2:20 pm

Datos IO, Inc. launched the its Rebellion Partner Program to support its growing base of resellers as they help their enterprise customers scale next-generation applications and transform their businesses for a hybrid cloud and multi-cloud world.

Next-Generation Cloud Backup and Recovery
The announcement of the Rebellion Partner Program comes at a critical time in the evolution of data management as enterprises respond to digital transformation, migrate traditional application workloads to public cloud environments, and deploy next-generation customer facing applications on cloud native and geo-distributed environments. However, the dearth of traditional data protection solutions that support these next-generation cloud applications creates demand for Datos IO products.

Unlike traditional data protection products that are either LUN or VM centric, Datos IO is leapfrogging the data protection industry with its RecoverX solution, which is:

  • A cloud-first, elastic compute, software only solution that is not dependent on media servers.
  • Built from the ground up for next-generation cloud applications, non-relational databases including MongoDB and Cassandra, large-scale big data (Hadoop) filesystem repositories, and applications being deployed on relational databases including SQL Server in the cloud.
  • Built upon CODRTM, a seminal cloud data management architecture that leverages industry-first semantic deduplication developed specifically for cloud applications and delivers 10x more backup storage efficiency than traditional deduplication.
  • Based upon a globally distributed metadata catalog enabling a backup anywhere/recover anywhere strategy for use cases including backup and recovery, test/dev, DR, migrations, compliance and cloud mobility.

“As enterprises rapidly adopt next-generation applications, they need to be equally vigilant in their data protection strategy,” said Brian Raposo, VP, Technologent, Inc., an IT solutions provider focused on enterprise infrastructure and data center solutions. “Datos IO’s RecoverX product addresses the problem of backup and recovery for next-generation applications and we are excited to be a part of their Rebellion Partner Program.“

Partnership Benefits
The Rebellion Partner Program is built for partner on-boarding and partner success. The program offers partners benefits including simple deal registration, attractive discounts, marketing support including targeted market development funds (MDF) and a dedicated partner portal – a complete one-stop shop for sales, marketing, product and technical resources including product collateral, pricing, case studies and solution overviews.

Business benefits include: 

  • Access to a High Growth, Underserved Market: The addressable market for next-generation cloud data protection is >$10 billion and is growing >25% CAGR.
  • Profitability and Growth: Datos IO is a software only solution sold as an annual license. By focusing on software, partners can shorten sales cycles and secure recurring revenue from incremental sales and renewals.
  • Differentiated Products and Technology: Infrastructure centric backup and recovery products (software or purpose-built backup file systems) are archaic and don’t work for cloud-native and multi-cloud environments. Datos IO partners can offer RecoverX as the next-generation cloud data management product to help customers accelerate their journey to the cloud without sacrificing data recoverability requirements.
  • Reduced Risk: As a software only solution, RecoverX eliminates inventory costs and associated forecasting hassles.

“The rapid proliferation of traditional and next-generation cloud applications fundamentally changes how organizations protect and manage their data,” said Peter Smails, VP, marketing and business development, Datos IO. “The cloud is not about hardware and appliances, it’s about elastic software. The Datos IO Rebellion Partner Program helps our channel partners easily deliver the Datos IO RecoverX product to customers in need of next-generation scalable and distributed backup and recovery solutions.“

This announcement proof point of Datos IO’s continuing momentum: 

  • Customer Adoption: In just the first two quarters this fiscal year, Datos IO has doubled its customer base, driving 100% renewal rates, and is experiencing massive expansion within existing Fortune 500 customers. Enterprises including eBay, Inc., Barracuda Networks, Inc., Maxwell Health, Ayla Networks, Inc. and Cisco Systems, Inc. continue to rapidly adopt RecoverX for next-generation cloud backup and recovery with 60% of customers running natively on public cloud platforms including AWS and Google Cloud Platform (GCP).
  • RecoverX 2.0: The product upgrade announcement in May this year introduced backup and recovery support for big data file systems with Apache HDFS, cloud-native application-centric data protection for relational databases with SQL Server, and platform capabilities including increased scale and elasticity, enterprise policy management and operational metrics.
  • New Enterprise Solutions: Datos IO’s ecosystem of enterprise solutions continues to grow rapidly as customers recognize the immediate need to protect their next-generation applications. Recent announcements include:
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