New Overland-Tandberg Brand Vs. Data Security Threats

Tandberg Data GmbH and Overland Storage, Inc., subsidiaries of Sphere 3D Corp. and both long time leading storage companies, announced the launch of their new brand and logo Overland-Tandberg.

The new brand represents more than 30 years of history, trust, service, and data protection leadership. It offers a portfolio for storage, backup, DR, archiving and data protection.

One of the most pressing data security challenges businesses are facing today is how to best protect themselves against malicious software like Ransomware, crypto viruses and Trojans. This threat was painfully illustrated recently by the global Wannacry attack that caused widespread and critical disruption to BC. With these threats now being part of daily business risks, it is a priority for businesses to protect critical business data and to ensure the fastest recovery and BC in the unfortunate case of falling victim to an attack.

The Overland-Tandberg solutions provide both the online and offline components required for a multi-tiered backup and recovery plan. The offline is an imperative component, as it is disconnected from online processes and not reachable through any network for invaders to reach. The integrated online offering is what enables the fast recovery and BC, thus reducing the level of disruption to a minimum.

“As a long-time partner of both Overland Storage and Tandberg Data, Ingram Micro is very happy to hear that Overland-Tandberg is now going to market as one strong, combined storage brand,” said Sumru Gerken, senior manager components and networking, business management and sales division, Ingram Micro, Inc. “We are convinced that the resulting joint go-to-market activities, processes and services will address the needs of our broad resellers, VARs and systems integrators to answer today’s challenges in data protection; whether it is backup, archiving or data protection. We are looking forward to continuing our collaboration with Overland-Tandberg as we view them as one of the more established and channel-friendly brands in the market.”

The European Union General Data Protection Regulation (EU-GDPR) compliance requirement, which goes into effect May 2018, is another challenge faced by both the European Union (EU) and multi-national companies. Every organization with business in the EU will need to make changes to its data protection oversight, technology and processes to prepare for the new rules. However, per a recent IDC Research survey, more than half of 700 surveyed European companies admitted they were unsure of the impact of the upcoming EU-GDPR regulations on their organizations. Overland-Tandberg is positioned to provide its channel partners and customers with solutions to ensure readiness and compliance in the fields of BC, DR planning and long-term archiving.

“Today I am excited to say we have not only been successful in merging our storage portfolio, partner tools, sales and service processes under the new Overland-Tandberg brand, but we have also become one consistent global team of focused and motivated employees,” said Graham Paterson, VP sales, Overland-Tandberg EMEA. “In these times of uncertainty around security and data privacy, our global team is committed and ready to help our channel partners and their customers succeed in their data protection and IT infrastructure goals.”

Tina Brown, VP of corporate marketing and programs, Sphere 3D, also commented: “Sphere 3D continues to move forward on the plans the company announced earlier this year to establish the storage group to ensure a better market focus on the segment. The Overland-Tandberg brand represents a true and trusted competence center for storage solutions, with our central product lines NEO, RDX and SnapServer – representing a strong legacy of storage IP, expertise and experience.”