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EMEA External Storage Market Declines for 9th Consecutive Quarter – IDC

But 107% Y/Y growth for all-flash arrays

Total EMEA external storage systems revenue fell by 3.9% in 1Q17, according to the International Data Corporation‘s EMEA Quarterly Disk Storage Systems Tracker 1Q17.

Top 5 Vendors, EMEA External Disk Storage Systems Value
(in $ million)

Top 5 Vendors, EMEA External Enterprise Storage Systems
(value market share, 1Q17)

The all-flash market outpaced expectations and grew 100.7% with accelerated growth in Western Europe and in the Middle East and Africa.

In contrast, the traditional HDD array segment in EMEA fell 34.5% in 1Q17.

Brexit uncertainty, unfavorable exchange rates, major vendors’ internal reorganizations, and increased component costs for SSD have weighed down on EMEA performance once again, making 1Q17 the ninth quarter of uninterrupted decline for the region,” said Silvia Cosso, research manager, European storage and datacenter research, IDC. “However, as enterprises progress in their digital transformation paths, sales of all-flash array systems, standalone or converged, see no crisis in sight, doubling their sales compared to the same period a year ago and reaching a quarter of total sales.”

Western Europe
The Western European external storage market was lackluster with a fall of 0.8% Y/Y in 1Q17, accounting for $1.22 billion in market value. In euro terms, however, it was a positive picture with the Western European ESS market growing 2.7% Y/Y in value in 1Q17.

The capacity in the region grew 6.7% to 2,350.4PB.

All-flash array (AFA) storage solutions registered 107.1% Y/Y growth in the quarter, lifting the overall external storage market. Flash storage systems (AFA and HFA) together now account for almost three-quarters (70.3%) of the total market value in the region.

The accelerated growth in AFAs this quarter shows that flash storage has entered not just large enterprise datacenters but even medium-sized and small businesses in Western Europe. With flash storage solutions evolving to support mixed workload consolidation and offer rich data services, many more businesses are exploring the use of flash for their primary storage needs,” said Archana Venkatraman, research manager, IDC Europe.

Central and Eastern Europe, the Middle East, and Africa (CEMA)
The CEMA external storage market declined 14% to reach $340.8 million in value. Capacity also slipped, the result of only a marginal reduction of $/GB. The strong negative impact was due to the Russian market’s performance, and excluding it would see the CEMA region decline by only a low single-digit rate. The AFA segment posted another successful quarter with nearly 80% Y/Y growth and 23% of the total value.

CEMA external storage market development remains difficult to predict due to the differences in the subregions’ maturity and the complex macroeconomic and political situation,” said Marina Kostova, research manager, storage systems, IDC CEMA. “While we still expect storage spending in the region to grow in the next few years, growth will be more subdued and there will be quarterly fluctuations due to the combined effect of technological disruption and volatility of the markets.”

Looking at the sub-regional level, Central and Eastern Europe (CEE) underperformed the Middle East and Africa (MEA). Storage investments in most CEE EU member states intensified, boosted by the launch of new flash-optimized mid-range solutions and the realization of high-end storage projects by the government, finance, and manufacturing sectors. However, the Russian storage market dragged the entire region

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