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Syneto Distributed by Hammer

In Europe

Syneto S.R.L., an hyperconverged infrastructure vendor, and Hammer plc, a storage solutions VAD, have entered into a Europe-wide distribution agreement.

The partnership will see Hammer adding Syneto’s hyperconverged products to its portfolio. By partnering with Hammer, Syneto will be able to strengthen its market position and grow its SMB and ROBO customer base across EMEA. The partnership plans to take the solutions to companies covering a range of verticals including education, manufacturing, engineering and design, healthcare, public administration, finance, media and retail.

This distribution agreement follows the recent launch of Syneto’s hyperconverged product family, the HYPER Series 3000. Featuring built-in instant DR capabilities and consisting of three hybrid and one all-flash model, these systems will broaden Hammer’s portfolio and ability to provide top-tier performance and agility to SMBs at the right price point.

Syneto is the latest vendor to join Hammer’s growing hyper-convergence offering targeted to meet the requirements of SMBs and ROBOs as well as the small to medium-sized datacentre market space.

Hammer has in-depth knowledge, experience and an exceptional track record in taking the latest innovative and bleeding-edge storage and infrastructure solutions to markets across Europe. Its enviable track record in this area, coupled with the additional services and support which it offers, makes Hammer the stand-out partner to fulfill this role for Syneto,” said Rick Dudson, VP sales EMEA, Syneto.

Offering a complete hyperconverged architecture, Syneto’s systems are designed to address the data management, virtual application deployment, usability and data recovery challenges that are most commonly faced by companies. Together, Syneto and Hammer can deliver hyperconverged infrastructures that take away the traditional pains and restrictions of data management and virtual application deployment, whilst simultaneously providing strong economic benefits.

Hyper-convergence is a new concept for the SMB market. With Syneto’s HYPER Series 3000, SMBs no longer need to separately procure servers, compute, storage, networking and the software to manage it all. Now they can have all this with one product,” said Gerard Marlow, GM, OEM and whitebox storage, Hammer. “The importance and rapidly-growing demand for, and implementation of, hyperconverged infrastructures should not be underestimated. Syneto’s HYPER Series 3000 is perfectly suited to meet these demands in smaller environments, a market segment on which we, and many of our reseller partners, are particularly focused. Indeed, a number of value-added resellers have already made inquiries following the new partnership.

Jason Beeson, commercial director, Hammer added: “Our link with Syneto provides us with an excellent opportunity to extend the hyper-convergence offering to a whole new market – those small and mid-sized businesses that, until now, have found the cost of enterprise hyperconverged systems too high.

Founded in 1991, Hammer has its HQs in Basingstoke, England, with a staff of 165, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, France and Germany.