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WDC Purple 10TB HDD for Surveillance Applications

$400

Western Digital Corporation (WDC) announced the availability of the Purple 10TB HDD, a member of its high-capacity HDD line for surveillance applications.


According the IHS Markit, anticipated growth of 4K-compliant and high-resolution network cameras over the next few years is driving higher demand for surveillance-class storage to support systems featuring these technologies (*).

With increased capacity and proven technology, the Purple 10TB HDD is optimized for 24×7 video surveillance systems and up to 64 HD cameras in home and small business security environments.

Advanced imaging technology advancements are expanding the value that video surveillance provides for applications ranging from retail and public safety monitoring to smart-city infrastructure, all of which are driving new storage needs,” said Brendan Collins, VP, product marketing. “Our ew 10TB drive inherits the high performance, reliability and endurance qualities of our WD Purple family, with maximum capacity to offer VARs, integrators and consumers a 4K-ready solution for current and next-generation surveillance systems.

All of us at 45 Drives are excited about the new WD Purple 10TB HDD,” said Doug Milburn, VP and cofounder, 45 Drives/Protocase, Inc.With so many of our customers in the surveillance industry, it’s important for us as a company to have the right products to for their needs. WD Purple HDDs provide the two critical elements to our customers – density and enhanced reliability – all at a reasonable price point.


Optimized to withstand the demands of always-on DVR and NVR recording environments, 10TB Purple HDDs offer low power consumption, exclusive firm’s technologies and many performance features including:

  • AllFrame 4K technology – Estimated at 2% of the camera network security camera market in 2017, 4K video surveillance cameras are expected to reach 29% by 2020 (*). AllFrame 4K technology enhances ATA streaming support to help reduce video frame loss with proprietary cache policy management technology to improve overall data flow and playback. Purple 10TB HDDs include firmware enhancements that help protect against video pixilation and interruptions within a surveillance system.

  • HelioSeal technology – Enabling higher storage capacity and lower power consumption, the HDD uses the third generation of HelioSeal technology, which has been shipping for over three years and on over 12 million drives as of December 2016.

  • Scalable surveillance systems – Designed for 24×7 operations with support for multi-bay systems with an annualized workload rating of 180TB/year and tarnish-resistant components, the drives are ready for use in demanding performance, high-definition small- or large-scale surveillance systems

Engineered for compatibility
Built for easy integration into new or existing video surveillance systems, Purple HDDs are designed and tested to surveillance-class standards and are compatible with chassis and chip-sets. Without a current industry standard, the company worked with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems.

The 10TB drive complements firm’s family of advanced storage solutions for the surveillance market, offering a core-to-edge portfolio that supports customers from cloud storage and server systems out to the surveillance cameras.

Purple 10TB HDDs are shipping. With the 10TB drive, the surveillance-class HDD line is available in capacities ranging from 1TB to 10TB, covered by a three-year limited warranty.

MSRP for the 3.5-inch 10TB drive, model # WD100PURZ, is $399.99.

(*) Information based on IHS Markit, Technology group, video surveillance intelligence service, December 2016

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