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Toshiba Fastest Growing HDD and SSD Vendor in 2016

But not leader in total number of units

Toshiba Electronics Europe announces today that Toshiba was the fastest growing vendor in both the worldwide $25 billion HDD segment, as well as in the $17 billion SSD segment in 2016 over 2015, as measured by revenue and units.

These accolades were recognized in two recent IDC reports: Worldwide Solid State Storage Quarterly Update, CY 4Q16[2]” and “Worldwide 4Q16 HDD Shipment Results and Four-Quarter Forecast Update[3].”
 
Toshiba’s broad HDD and SSD portfolio enabled them to participate in nearly all market segments for storage devices, a key factor that helped to underpin Toshiba’s strong year-over-year revenue growth in CY2016,” according to John Rydning and Jeff Janukowicz, research VPs, IDC. “With successful launches of new HDD and SSD products over the next few quarters to address demand from cloud service providers and the traditional IT market, Toshiba should be well positioned to sustain further HDD and SSD revenue growth in 2017.”
 
In the HDD segment, Toshiba’s unit market share increased by 9 percentage points in 4Q16, reaching a total market share of 24%, a 60% increase from 2Q015 share of 15%. It was the only HDD vendor to grow in total revenue in 2016 and increase revenue share in every product segment including mobile, desktop, performance-optimized enterprise and capacity-optimized enterprise for the year.

Toshiba grew SSD revenue 114% Y/Y in 2016, reaching the fourth share position in the market.
 
The rapid growth we achieved across both our HDD and SSD portfolios is a result of the trust our customers have in the worldwide Toshiba teams to provide a broad array of products that help them scale quickly and remain competitive in a fast-paced environment,” said Akira Morinaga, president, Toshiba Electronics Europe. “These results are just the beginning as we will continue to roll out innovative storage products that enable the rapid data growth required by Client, Cloud Data Center and Enterprise applications.

Toshiba offers a portfolio of HDD and SSD products that address the storage needs of enterprise, data center, and client markets.

The company solves customer challenges with HDD models focusing on four primary market segments: The AL Series focuses on the enterprise performance segment; the MG Series is aimed at enterprise capacity and data center needs; the MQ Series covers the spectrum of use cases that require mobile client HDDs; and the DT Series addresses the traditional desktop client use case.

Toshiba’s SSD solutions also span multiple market segments and include the PX Series of SAS SSDs, which provide performance and capacity for enterprise and hyper-converged environments; the ZD6300 Series, which is the highest[4] capacity, native dual port NVMe[5] SSD at 7.68TB[6] in a 2.5-inch form factor; and the BG Series, which is the smallest[7] multi-lane PCIe [8] NVMe SSD in production designed for client drive and server boot drive applications.
 
Notes:
[1] 2015 revenue and unit baseline includes separate results from companies merged in 2016
[2] Worldwide Solid State Storage Quarterly Update, CY 4Q16 (Feb 2017 – Doc # US41259317)
[3] Worldwide 4Q16 HDD Shipment Results and Four-Quarter Forecast Update (Feb 2017 – Doc # US42306617)
[4] As of Toshiba survey, February 14, 2017
[5] NVMe and NVMe are a trademark of NVM Express, Inc.
[6] Definition of capacity: Toshiba defines a MB (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as 1,000,000,000,000 bytes. A computer OS, however, reports storage capacity using powers of 2 for the definition of 1TB = 240 = 1,099,511,627,776 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and OS, such as Microsoft OS and/or pre-installed software applications, or media content. Actual formatted capacity may vary.
[7] As of Toshiba survey, February 14, 2017
[8] PCIe and PCIe are a registered trademark of PCI-SIG

Read also:
45 Million SSDs Shipped Wordwide in 4Q16, Up 18% From 3Q16 – Trendfocus
Despite tight NAND supply
2017.03.03 | Press Release
CORRECTED: 424 Million HDDs Shipped in 2016 – Trendfocus
Down 9.5% from 2015
2017.02.22 | Press Release

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