Exeed Distributor of Acronis Personal Data Protection Products

Acronis International GmbH  partners with New Zealand’s IT distribution company, Exeed Ltd to bring the new generation data protection technology to ANZ home users and SOHO customers.

Exeed will use its distribution to put the personal backup solution, Acronis True Image 2017, on the shelves of New Zealand and Australian stores and bundle it with other software and hardware products. It will provide training, support, and marketing assistance to enable retailers, business partners, and resellers to meet the growing demand for data protection services in the home user and SOHO space.

A recent survey revealed a strong need for an effective data protection solution in this market space. In Australia, 72% of the respondents (one percent higher than the global average) said that they worry about the safety of their data, while 53% said wouldn’t know how to restore personal data if it’s lost. Moreover, 56% said they were not aware of ransomware, the most aggressive cyber security threat the world is facing. Exceed will distribute Acronis data protection technology which meets this need.

“Due to Exeed’s growing retail presence in New Zealand and Australia, we see a great opportunity out there to attack with a fantastic backup product. There is nothing else like this on the market while there is a clear need for easy tools to protect customers’ data. Backup is very valuable. It doesn’t take more than one incident to understand that a small fee you pay for an Acronis True Image license is nothing compared to hundreds or thousands of dollars you would lose recovering data without a backup,” said Justin Tye, MD, Exeed.

Acronis True Image is a fast and complete personal backup solution, outperforming the competition by more than two times (based on internal tests, external test results). It protects data on Windows and Mac computers, iOS and Android mobile devices, and Facebook social network accounts. True Image delivers data protection for personal and family data using AES-256 encryption and stores it in multiple destinations, including external drives, NAS, network shares, and the secure Acronis Cloud.

The latest update of this software, True Image 2017, comes with Acronis Active Protection – active protection against ransomware attacks on user data, Acronis Notary- blockchain-based data certification and verification capabilities – and Acronis ASign – a consumer-friendly electronic document signing service, making it a backup solutiont to introduce Active Protection technology to detect and prevent ransomware attacks in real-time, automatically recover all data from the backup, self-protect backups and the backup application.

“Exeed is very pleased to have been selected by Acronis to distribute the True Image personal backup solution,” said Tye. “We believe that consumer data loss protection is vital today as home users become more mobile and are increasingly at risk of losing precious data from theft, damage or viruses. Acronis True Image provides an easy to use, cost effective solution for users on laptops, PC and mobile devices. Exeed has a large consumer device business so it made perfect sense to us to partner with Acronis to offer a fast backup solution to make it easy for customers to keep all their data safe and in one place. We like the cross platform capability of True Image supporting Windows, Mac, IOS, Android & Facebook, it complements our hardware brands nicely. We are looking forward to working with Acronis and helping them to develop their retail business via our experienced retail sales organisation.“

“We are excited to form a new partnership with an established IT distributor in the ANZ market. It’s a major step forward in promoting Acronis’ consumer products in the region and Acronis will support Exeed’s efforts in making it easy for customers to protect their digital memories and important documents,” said Tony Drewitt, GM Acronis ANZ.