Robert Wilson Head of Sales, Primary Data

With its DataSphere software platform ready for enterprise adoption, industry veteran Robert Wilson has joined Primary Data, Inc. to scale out its sales team and channel growth as the company’s new head of sales.

Formerly he was area VP, West, at Pivot3 for ten months and previously VP of global sales at EMC ScaleIO, and VP of hyperscale sales at Fusion-io.

“The Primary Data engineering team has built an incredible software platform that does what no one said could be done – unite different types of storage from flash in a server, to shared arrays, to storage in the cloud,” said Lance Smith, Primary Data. “With DataSphere now ready to help customers automate data orchestration across different storage types, we are excited to be bringing Rob on board to build a sales organization that matches the passion of our engineering team for simplifying data management for our customers.“

At Primary Data, Wilson will lead the expansion of the sales team to help customers orchestrate data across different types of storage to support automated data lifecycle management, scale-out NAS, virtualization, data migration and cloud integration. He will also be expanding the company’s channel program, empowering existing and new channel partners to help their customers get the right data to the right storage at the right time.

“With flash and cloud storage now common, and only so much innovation ahead in appliances, many in the storage industry are wondering what technology breakthrough is coming next,” said Wilson. “Primary Data’s DataSphere software platform is a powerful solution to the data challenges that every large company faces around the world: How to simplify, save budgets, and scale their storage infrastructure. I’m excited to join the team to bring DataSphere to enterprises looking for a smarter way to manage petabytes of data.”