Beta Distribution Reseller of G-Technology

Beta Distribution PLC announced that G-Technology, a storage brand by Western Digital Corporation, appointed the company as an authorised pan-European distributor for their range of storage solutions designed for the professional creative environment.

In addition to supporting the sales of their products in the UK, Beta Distribution also provides G-Technology with access to distribution in mainland Europe through Beta’s European arm which operates out of Maastricht, Germany and provides next day delivery into Western Europe.

The G-Technology brand’s UK channel director, Mark Billington, commented: “Beta has a well-established and very successful business model providing products and services to resellers in the creative industry and so our product range is a logical extension to their portfolio.Their logistics and service capabilities are industry leading, and that, combined with our reputation for premium storage solutions, makes it a very powerful proposition.”

Ted Harris, business manager, Beta, was equally positive about the appointment: “We have established a strong reputation in the creative reseller channels across Europe with our targeted approach and tailored product portfolio. G-Technology continues to complement this unique offering, furthering our aim to become the creative storage distributor of choice. By providing next day delivery throughout Western Europe, we aim to enhance G-Technology’s current distribution network promoting the brand into our existing resellers.”

The G-Technology brand’s roots are ingrained in delivering storage solutions for audio/video production, photography and the professional content creation market. From storing, transferring, editing and distributing content, the firm makes the workflow simpler, better and faster. Company’s portable and desktop drives, flexible transfer/edit solutions and fast RAID systems are all built for professional content creation environments where performance and reliability are paramount.