Dan Stone COO, Storage Made Easy

Anthony South board member, Erik Joelsson director of engineering, Steven Sweeting as director of product management
This is a Press Release edited by on 2016.10.26

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Storage Made Easy, trading name of Vehera LTD, made new hires to support its expanding business and customer base.
The new executives will focus on supporting and increasing product innovation and sales and marketing efforts to meet industry demand for the company's private/hybrid File Fabric solution.
"As more enterprises address their data information needs, both on-premises and cloud data solutions are being used as cost effective and productive means to equip the business. This results in a continued  growth of unstructured data and if not managed correctly can create data silos in addition to data governance and compliance issues," said Jim Liddle, CEO. "The new additions to our team bring significant business and industry experience that will help us continue to innovate and broaden our reach and sales efforts to take advantage of our growing market."
New members of the team are:

Anthony South: Board Member and Advisor
He joined Dashwood Underwriting Agencies Limited in 1971 and helped to build up the agency in its formative years. He was later appointed as a director of Wren Underwriting Agencies Limited in 1989 (chairman from 1996-20004 until his resignation in November 2000. He was involved in the original placement of one of the first Lloyd's listed corporate capital vehicles subsequently to become Wren Limited of which he was an executive director. He was also non-executive chairman of Cathedral Underwriting Limited and Cathedral Capital Management Limited being part of the team that led to a sale to Lancashire Holdings LTD in 2013. He Anthony was an early investor in Storage Made Easy and brings a wealth of management and capital experience to the board.

Storage Made Easy stoneDan Stone: COO
He acquired international IT management experience running local, regional and global teams at investment banks in New York, London, Tokyo and Prague. He also served as IT director for the UK arm of a leading American fintech firm during a period of intensive organizational and technology transformation. As an independent consultant he has advised and led strategic projects for clients in the US and UK. He was the very first external investor into Storage Made Easy and brings a wealth of IT and operational management experience to the team.

Storage Made Easy joelssonErik Joelsson: Director, Engineering
He worked formerly in both engineering and operations. Early in his career, he relocated from Sweden to the US to become director of engineering for a medical device company, building digital imaging storage and delivery systems. Since then he has excelled in many industries and roles. He led teams of engineers designing both software products and operational systems to ensure technical excellence for government and large enterprises. He led the team responsible for all compute and storage for the San Francisco International Airport, during several years of double digit passenger growth. In later years he has worked as both a manager and individual contributor for big data consultants and cloud storage vendors. He brings a wealth of experience, both technical and in interfacing with customers.

Storage Made Easy sweetingSteven Sweeting: Director, Product Management
He has a passion for all things product related and he is bringing that focus and energy with him to SME. Prior to Storage Made Easy Steven was principal product manager for cloud at TIBCO. Prior to that he was director of product management at Versata, a middleware business rules and process start-up, which is where he previously worked with CEO Jim Liddle. He will take an active role in all aspects of sales and product development.