Personal and Entry Level Storage Market With CAGR of 35% From 2013 to 2019 – Transparency Market Research

Driven by continuous rise in the volume of data generated and growing concerns towards data backup and security, global market for personal and entry level storage (PELS) systems was valued at $5.0 billion in 2012 and is expected to reach $39.49 billion by 2019, growing at a CAGR of 35.1% during the forecast period from 2013 to 2019, according to Transparency Market Research in a report entitled Personal and Entry Level Storage (PELS) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019.

Individuals and entry level business organizations have started recognizing the need and importance of data storage and data backup, which is in turn, contributing to the demand for PELS devices.

Amplified Information, Use of Cloud Storage
and NAS Storage Market Drivers
Currently, due to the accelerated use of internet media and other requirements, there is an intensified need for storage architecture across the globe. Information generated around the world is anticipated to double every two years. The amount of information that is estimated to be created by 2020 is 50 times the amount that was created in 2011, which was 1.8ZB. Medium and small organizations are using different types of PELS, such as cloud-based storage, DAS, and NAS, among others. NAS is most broadly used storage type in entry-level businesses, as it is a single storage device that can be shared through a network by all users.

Cloud Storage Leading Due to Ease of Access
Cloud storage is a growing (PELS type and the market for the same is expected to extend at a CAGR of 48.5% during 2013 to 2019. In cloud storage, the data is stored in virtual servers hosted by third-party entities and it enables data access from anywhere, without the need for the user to own a storage device. Nevertheless, security issues are an important concern, as data is stored in separate servers across the world and multiple copies of data are generated in this type of storage.

In 2012, the HDD segment had the largest share in the product-based segmentation of the PELS market. This segment was driven by its low cost and extensive storage space, but SDDs have begun to replace HDDs owing to their longer lifespan of approximately 15 years, rapid data transfer rate, silent operation, and portability.

PELS products are most widely used in the media and entertainment industry. Accelerated use of PCs, tablets, and smartphones has generated huge amounts of data online and this has spurred demand for cloud-based storage. Additionally, usage of tablets and personal computers has also driven the need for flash memories to augment storage capacity and this factor has boosted the global PELS market.

AsiaPac Leads PELS Market Due to Presence of Major Companies
By geography, the AsiaPac market for PELS is the frontrunner in the global market and accounted for a 42.5% market share in 2012. The major reason for AsiaPac’s foremost position in the PELS market is the established position of leaders such as Seagate, Western Digital, and Toshiba in this region.

EMC Corporation had the leading position, with a 30% share in the PELS market in 2012. IBM Corporation, Hitachi Data Systems, and Hewlett Packard Company were next among the market leaders. Other main companies in the PELS market are Toshiba, Western Digital and Symantec.