Western Digital Redesigns My Passport, My Passport for Mac, and My Book HDD Lines

Western Digital Corporation (WDC) introduced redesigns of its My Passport, My Passport for Mac, and My Book HDD lines.

In partnership with fuseproject, an industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, these drives also include password protection and hardware encryption so customers will appreciate their HDD.

My Passport portable HDD

“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, SVP, content solutions business unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.“

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and principal designer, fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.“

My Passport portable HDD

As part of the reimagined design, the My Passport drives will come in six colors – black, yellow, red, white, orange and blue – while providing reliable portable storage that complements an on-the-go lifestyle. The My Passport for Mac drive is available in a black color. The trusted desktop storage device, My Book, combines personal style with up to 8TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a user-friendly process, as well as password protection to keep your precious data safe.

WD products include:

My Passport portable HDDs dimensions

My Passport portable HDDs – in a reimagined design, that fits in the palm of the hand

Attractive design with textured bottom
Password protection with 256-bit AES hardware encryption
Automatic backup with included WD Backup software
Up to 4TB capacity

My Passport for Mac drives – MacBook computer’s friend

Attractive design with textured bottom
Password protection with 256-bit AES hardware encryption
Formatted for Mac OS X and Time Machine ready for easy backup
Up to 4TB capacity

My Book desktop HDD dimensions

My Book desktop HDD – trusted, high capacity backup for PC and Mac

Password protection with hardware encryption
Automatic backup with included WD Backup software
Up to 8TB capacity

Pricing and availability:

My Passport and My Passport for Mac portable HDDs are protected by a two-year limited warranty and are available from company’s webstore and at select retailers and distributors around the world.
My Passport drives have a MSRP starting at $79.99 and the My Passport for Mac drive has a starting MSRP of $79.99.
My Book desktop HDDs are protected by a two-year limited warranty and are available from the WD store atfirm’s webstore and at select retailers and distributors. My Book drives have a MSRP starting at $129.99.