Infrascale Enhanced Channel Program for DRaaS and Cloud Backup

Infrascale, Inc., a provider of cloud backup and DR solutions, announced its enhanced partner program offering margins, co-marketing opportunities and sales support.

The company understands that protecting organizations from downtime, ransomware and data loss is imperative. This program helps Infrascale’s growing base of channel partners deliver on this mission by providing service, training and support to its partners and their clients.

“Infrascale’s new partner program is designed to help our partners materially grow their business and increase their market presence with tangible co-marketing, training, and enablement programs,” said Chris Sterbenc, Infrascale’s new channel chief. “By combining award-winning DRaaS and cloud backup solutions, with a unique combination of spiffs, market development funds, referral rewards and deal support, we’re looking to break through the channel clutter and make a profound impact on our partners’ business.“

“The wave of ransomware that has swept the nation adds new pressures and opportunities for partners like us,” said Tony Carollo, owner, Data Shark Technologies, LLC, New Orleans. Infrascale equips me with data protection solutions to protect endpoints and servers from ransomware, downtime, or any kind of disaster that nature decides to throw our way. Just as important, Infrascale is equipping me with simple, but affordable solutions to generate new revenue streams from my existing customer base.“

Partners of all types – from VARs, MSPs and other IT solution providers –
will benefit in three ways:

• Exploit the Growth of Cloud-Based DR: The DRaaS market is growing at 45% year over year (and expected to be a $11 billion market by 2021, according to MarketsandMarkets). This is not surprising since more and more organizations are looking for ways to failover critical applications in the event of a server or site-wide failure or, increasingly, from a ransomware attack. Plus, partners benefit from reselling an industry solution that’s been recognized by Gartner as a Visionary in the 2016 Magic Quadrant for DR as a Service and as a 2015 Cool Vendor for BC and IT DR management.
• Co-Marketing: Many solution providers pay lip service to demand generation for its partners and often bypass their partners selling directly to end customers in their pursuit of higher margins for themselves. Based on industry surveys with partners, lead generation is the most desired ingredient of a channel program (and often the number one source of frustration with solution providers). Infrascale is 100% channel focused and its partner program is a testament to this commitment. That is why demand generation is at the heart of this program and includes co-marketing programs, online go-to-market assets, and market development funds for eligible partners.
• Protection: Partners sell to a variety of downstream customers, across a bad range of industries, spanning a variety of OSs. Infrascale offers data protection solutions that protect a spectrum of devices from endpoints (laptops and mobile devices) to servers (physical and virtual), with on premise and direct-to-cloud solutions.
  

“Infrascale’s new partner program aligns well with our own strategic vision and focus on cloud-based data protection and DR,” said Rose Canfield, owner and director of client relationships, Solutions Networking Corporation. “But, the icing on the cake is Infrascale’s willingness to help promote, execute and fund joint webinars, email campaigns, and ad-hoc campaigns that deliver legitimate leads to our front door.“