Business Continuity Sales Success Kit By Continuum

Continuum Managed Services LLC, an IT management platform company, released the Business Continuity Sales Success Kit to aid MSPs in closing more deals and winning more backup and DR (BDR) business.

For all MSPs – those getting started with selling BDR to those looking to boost existing sales, this success kit is designed to be used throughout the sales funnel, from lead generation to presentation to contract signing. The BDR kit provides resources that can be customized to best suit an individual MSP, as well as actionable, informative and educational content, including scripts, talk tracks and more to train sales team members on the benefits and sales propositions inherent to BDR platforms.

“Continuum’s Business Continuity Sales Success Kit may be used with any BDR sales, but is designed to be used seamlessly with Continuity247, Continuum’s fully-managed backup and disaster recovery platform,” said Zeshan Raja, assistant director, partner success, Continuum. “MSPs who leverage the kit in conjunction with offering Continuity247 will find it is an excellent complement to the features and benefits it provides as well as other marketing materials you may already be using for the platform.”

The Business Continuity Sales Success Kit contains customizable, white label sales and marketing collateral, including emails, website copy, worksheets and checklists, presentation materials and more. Informative and educational content includes discovery questions, talking points, voicemail scripts and presentation tips. It also includes a ‘getting started’ guide, detailing how and when to use each component of the kit in the sales process.

The DR as a Service (DRaaS) market is estimated to grow from $1.42 billion in 2015 to $11.92 billion in 2020.

To view an informative infographic that takes a deeper look into what exactly BDR is, how small – and SMBs benefit from it and what to look for in a good BDR solution.

Backed by Continuum’s Network Operations Center (NOC) with 700 technicians, Continuity247 monitors and verifies backups, provides recovery and testing support, troubleshoots and ensures backups continuously run 24x7x365 for SMBs. Continuity247 offers a feature set that includes block-level backup, flexible retention policies, granular file recovery, all of which help MSPs to ensure clients can recover in the event of a disaster or any unplanned downtime.