UK Long-Form Commercial House Dancing Aardvarks Installed Facilis TerraBlock

UK-based production company and advertising agency, Dancing Aardvarks Ltd, has installed and integrated Facilis Technology, Inc.‘ TerraBlock  24EX16 64TB shared storage system within its main commercial production center.

Dancing Aardvarks, which specializes in commercial production from initial concept to final creation, is a provider of long form infomercials to the three biggest long form advertisers in the UK.

The company reports that with the integration of TerraBlock shared storage within their core production workflows, collaboration, efficiency and ease of operation within their daily work patterns have been improved.

Having previously been part of an office set up where each desk had a range of different direct connect drives, Facilis’ shared storage system has enabled Dancing Aardvarks to change the way in which they work.

Nick Wiseman, partner, Dancing Aardvarks, explains: ‘‘We have put over 1,000 commercials through Clearcast and a lot of them are iterated from the same assets, so having all the assets online and accessible from multiple seats made a lot of sense to us.”

When deciding between Facilis and other vendors’ products, TerraBlock was chosen due to its competitive price and good user reviews. It is being used by Dancing Aardvarks for all filming projects, which included a five-camera multi-cam shoot for an advertising competition.

”Having all our footage online and available for multiple users saves a lot of time for us when we require maximum throughput,” explains Wiseman. ”It gives us uninterrupted turnaround speed, as the editor can be onto the next job whilst the graphic operator is finishing up with either grading or captioning.“