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ioFABRIC With LEaD Program for Channel Partners

To increase software-defined storage sales

ioFABRIC Inc. unveiled its LEaD Program, providing channel partners with the online educational tools they need to enhance their sales activities and close deals in software-defined storage.

LEaD stands for learn explore and deploy and is an online educational tool that channel partners can brand and use to enhance their sales process.

ioFABRIC channel partners can brand and use LEaD Program materials, including a hands-on demo and collateral, to help their customers research and make decisions. The LEaD program shows how software-defined storage can help get more life out of existing storage systems, deliver cost-effective and risk-free data migration, and enable custom workloads like high-priority Docker apps, whether deployed as a turnkey hyper-converged appliance or on commodity hardware for a distributed, enterprise storage platform.

We know our channel partners want to start selling right away and our new LEaD Program provides the tools they need to educate their customers about how software-defined storage can help them,” said Nigel Miller, VP of business development, ioFABRIC. “We have created an online environment where our partners can engage customers, showing them how Vicinity handles the most common challenges in their environments. We have made it painless for our partners to start selling with us because we have everything they need to fulfill demand today.

We were eager to join the ioFABRIC partner program and start selling the solutions to our customers. We think the LEaD program is an innovative lead generation campaign that matches the way people research and make buying decisions today. We believe it will help us reach more prospective customers,” said Frank Kuschmierz, CEO, Xenium IT Corp., a provider of IT services focusing on setup and support of networking infrastructure including storage systems.

LEaD gives me what I have been looking for. It’s the first time a vendor has provided the exact sales tools I need to get started out of the gate,” said Kuschmierz. “This is setting a new standard for software vendors. All I have to do is take a customer through the LEaD program and they will see and understand how Vicinity works. ioFABRIC has set up a series of demos and software downloads that won’t waste a customer’s time. I see real benefit in this.

We know IT experts do their own research and often have their buy decisions made before they contact a vendor. LEaD is providing educational tools to these experts, providing information to help with making that decision,” said Miller.

The LEaD Program consists of three stages:

  • Learn: A portal for customers to educate themselves on the storage challenges facing IT and how software-defined storage is opening up new ways to compete and grow. Customers will also see the key benefits of ioFABRIC Vicinity. They can view a product demo video and access introductory information on ioFABRIC Vicinity and the software-defined storage industry.
  • Explore: Once a potential customer is ready to learn more they move onto Explore where they can contact us for a live demo of Vicinity, access more detailed collateral, and download a multi-node trial version. Customers will see how Vicinity intelligently moves data closer to the workload, and they can set up volumes with policies while adding devices and experiencing the ease of data migration.
  • Deploy: The final stage of LEaD. Customers can use Vicinity in a real-world environment. Deploy ensures that users are comfortable with how the software works in their environment allowing them to see true network latency and how Vicinity handles challenges such as device failures.
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