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Atrocious WW HDD Market in 1Q16 – Trendfocus

Units shipped down 20% Y/Y and 13% Q/Q

In its SDAS: HDD Information Service, Preliminary CQ1 ’16 Quarterly Update, Trendfocus, Inc. wrote on April 7, 2016:

HDD Shipments, Tempered by Soft PC
Demand, Fall an Estimated 13% Sequentially

All segments post lower sales sequentially
Notebook PC builds drop to record lows in CQ1

  • 3.5-inch Desktop/CE HDDs: Total desktop/CE HDD shipments (including 3.5-inch external HDDs) declined approximately 2 million to around 38 million in CQ1. Seasonal softness in desktop PC sales combined with lower external HDD volumes impacted overall 3.5-inch volumes
  • 2.5-inch Mobile/CE HDDs: Total 2.5-inch mobile/CE HDD shipments for the quarter totaled 45-46 million. Notebook PC production by the top five ODMs fell to record lows during the quarter – volumes were down approximately 30% Q/Q and 20% Y/Y.
  • 3.5-inch/2.5-inch Enterprise HDDs: Nearline HDDs were up slightly on continued hyperscale demand while traditional enterprise HDDs were off measurable once again for the quarter due to weak IT spending. Total enterprise HDD volumes in CQ1 equaled approximately 16.0 to 16.5 million.

1CQ16 preliminary WW HDD shipments

Manufacturer HDDs shipped in million Q/Q growth Y/Y growth Market share
Seagate  38.50 – 39.25  -16.2% -14.5%  -23.1% -21.6%  38.9% – 38.9%
Toshiba  17.50 – 18.00  -8.5% -5.9%  -14.2% -11.7%  17.7% – 17.8%
WDC  43.00 – 43.75  -13.5% -12.0%  -21.1% -19.8%  43.4% – 43.3%
TOTAL  99.00 – 101.00  -13.7% -12.0%  -20.8% -19.2%  100% – 100%

 

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