Alex Bender SVP Global Marketing, Mimecast

Mimecast Limited announced the appointment of Alex Bender as SVP of global marketing and Mark Basler as SVP of product management.

Bender will oversee global marketing efforts, including corporate communications, field marketing, product marketing, demand generation and more, while Basler will lead the product strategy, design and innovation for cutting-edge cloud-based email security, archiving and BC solutions.

Prior to Mimecast, Alex Bender was the VP marketing at Onapsis, Inc. Before that, he was GM of RSA Conference, the industry event for information security professionals, implementing innovative ways to engage the RSA Conference community and manage the conference’s expansion. With his domain expertise in information security marketing and advertising, he will be pivotal in driving product demand and showcasing the value of cloud-based email security services, like Mimecast’s Targeted Threat Protection, as email remains as a common cyber-attack vector.

Mark Basler joins Mimecast from Constant Contact, a provider of email marketing SaaS solutions, where he worked for more than five years fulfilling a variety of leadership rolls including head of product management and strategy and head of segment marketing. Prior to that, he held management positions at companies like Azuki Systems, IMG Corporation and E Ink, leading product strategy and strategic business development through periods of growth and change. Throughout his career, he has developed a strong commitment to a customer-driven roadmap, which will prove fruitful for Mimecast as it continues to innovate based on the needs of 16,200 customers worldwide.

“Mimecast is transforming how organizations protect themselves against advanced email-borne threats, secure their archive and avoid downtime. The transformation will continue with the cyber-security domain expertise of Alex Bender and the cloud expertise of Mark Basler,” said Peter Bauer, CEO, Mimecast. “As Mimecast looks ahead to growth following its recent IPO, both executives will play a huge role in serving Mimecast’s growing customer base. They join a strong executive team that has a track record of success and industry recognition centered around accelerating demand for Mimecast’s security, archiving and continuity services globally amid an evolving threat landscape.”