Mike Grandinetti Chief Marketing and Corporate Strategy Officer, Reduxio

Reduxio Systems Ltd. announced that Mike Grandinetti has joined the company as its first chief marketing and corporate strategy officer.

A start-up marketing and business strategy expert, he has served as a CMO at seven enterprise technology start-ups, taught courses on marketing and entrepreneurship at Hult International Business School, the Technical University of Denmark, MIT Sloan School of Management and advised hundreds of global start-ups and numerous early stage venture capital firms.

“Recent recognition and awards from TechTarget, Infostor and VMworld and a rapidly growing customer list demonstrate that Reduxio’s next-generation technology, by providing customers with unprecedented storage performance and efficiency, has the potential to disrupt the storage market,” said Mark Weiner, CEO and co-founder, Reduxio. “Mike’s deep enterprise start-up experience and marketing expertise will enable Reduxio to implement a marketing strategy that is as innovative and effective as our groundbreaking storage technology.”

Grandinetti will launch a comprehensive marketing program to increase awareness of Reduxio’s Time OS storage OS, which delivers all-flash levels of performance at the cost of disk-based systems and instantly recovers data from any second in a system’s history.

This program will include web, video, social, content marketing and other digital initiatives that build demand for Reduxio’s storage solutions by:

• Educating the storage market on the business and technical advantages of Reduxio’s continuous tiering hybrid storage architecture
• Strengthening Reduxio’s relationships with analysts and other key storage and IT industry influencers
• Expanding the community of Reduxio users, partners and advocates

“As a CMO, advisor, mentor, strategy consultant, board member, angel investor and entrepreneurship professor I have worked with many hundreds of start-ups over the years,” said Grandinetti. “However, Reduxio’s innovative storage technology, stellar executive team and huge potential market represent one of the most exciting start-up opportunities I have ever encountered. I am thrilled to have the chance to lead Reduxio’s efforts to educate and engage its customers on how its revolutionary storage software will solve some of their most intractable storage challenges.”

A start-up star
Grandinetti brings a set of cross-disciplinary expertise to his new role at Reduxio. He has levels of experience as a technology entrepreneur, having served as an early, pre-product and pre-revenue executive team member and CMO at seven venture capital-backed enterprise technology start-ups. Two of these start-ups went public and strategic acquirers, including AT&T, IBM, Iron Mountain, Oracle, Symantec and Synopsys, eventually purchased five.

He has also served as a strategic advisor or mentor to many hundreds of global start-ups and numerous early stage venture capital firms across the enterprise IT, healthtech and cleantech sectors, including roles as MD of the Southboro Capital Group, MD of start-up NEXT Boston (part of the top tier Techstars network of global start-up accelerators) and community impact fellow at OpenIDEO. One of his recent mentees in the start-up Next Boston program, TankUtility, went on to be named the top cleantech start-up in the United States in January 2016, having competed against 200 other start-ups in the National Cleantech Open. In addition, as a TechStars Boston mentor he has worked with a number of successful companies including Evertrue, Localytics, Testive, and TheTapLab, among others. Other include winners and finalists for the EY Entrepreneur of the Year award in Denmark and Canada, the MIT 35 Innovators Under 35 award and the global Hult Prize Social Entrepreneurship award.

As an entrepreneurship educator, Grandinetti currently serves as global professor of entrepreneurship, innovation, marketing and management at Hult International Business School and as a senior lecturer at the Technical University of Denmark. Previous to this he taught entrepreneurship for over a decade as a senior lecturer at the MIT Sloan School of Management, where he taught at the MBA and executive education levels. He has been named a Financial Times Professor of the Week, Hult Professor of the Year and received four Global Teaching Excellence awards.

As a global start-up and entrepreneurship thought leader he is a frequent keynote speaker and panel moderator at events such as TEDx, the International start-up Festival, Future Decoded, the MIT Enterprise Forum and the Hult Prize.

As a strategy consultant, he spent several years with McKinsey and Co, where he worked with many iconic global brands in the high tech sector. He has had a thriving strategy consulting practice over the past several years.

He secured his MBA from Yale, where he was named the annual Jess Morrow Johns Memorial Scholar, was the first ever recipient of the Procter and Gamble Marketing Leadership Award and the recipient of a Yale Teaching Fellowship. He earned his Bachelor of Science degree in Engineering from Rutgers University magna cum laude, where he was named to the National Engineering Honor Society, won the university’s annual Engineering Medal of Excellence for lifetime career achievement, has been named Alumni of the Year and has served on the university’s College of Engineering board of directors.