DataCore Expands in UK and Eire

DataCore Software Corporation announced growth and expansion plans for its UK and Eire operation to facilitate the impact of its Parallel IO technology into data centres with a distribution agreement and sales hire.

Parallel IO, the SPC-1_ record breaking technology that is integral to DataCore’s SANsymphony and the DataCore Hyper-converged Virtual SAN software, offers the  best price performance ratio and fastest response times recorded on standard x86 servers. To facilitate market demand for this alternative to traditional storage hardware, DataCore has signed a UK distribution agreement with enterprise server, storage and networking distribution provider, Exertis (UK) Ltd, to maximise partner relationships in the UK.

In addition, the UK sales team within DataCore has also increased with Adrian Groeneveld joining from Atlantis Software as regional sales manager for the South of England.

Brett Denly, regional director, DataCore UK and Eire commented: “These are exciting times for DataCore. The announcements we have already seen in 2016 position us to have notable impact on compute environments and server infrastructures, so it is essential that we have the correct distribution, partner and sales infrastructure in place. With Exertis, we see a natural fit with their close partnerships with Lenovo, Dell, Fujitsu and Huawei. The combined x86 server plus DataCore software opportunities that these brands offer, are limitless for the UK channel, as users become aware that application performance and database transaction issues can be solved with off-the -shelf software enabled servers, avoiding costly flash arrays.”

One of the first activities that Exertis will commence is to establish the first EMEA DataCore Parallel I/O bench-marking demo hub, where partners and end users alike can re-create similar results on SPC-1_ like configurations for themselves utilising DataCore’s Hyper-converged Virtual SAN software running on Lenovo severs, validating the official findings of $0.08 per SPC-1_ IOPS result – a 300% improvement on the nearest verified test result. The demo hub will also demonstrate DataCore’s software working across all types of storage (flash, disk and cloud) to automate and provide easy management.

“When you offer cost-effective, dense, multi-core servers in the Exertis portfolio and overlay them with DataCore’s software, you have the opportunity to vastly outperform other competing products at a fraction of the price. We are therefore thrilled to be helping DataCore take this proposition to market with our existing partnerships and we look forward to a long and successful relationship,” said Gareth Bray, head of commercial – enterprise, Exertis.

The technology behind Exertis’ server and storage enablement:
The price-performance ratings already achieved can be attributed in major part to DataCore’s Adaptive Parallel I/O techniques intrinsic to the design of the SANsymphony Software-Defined Storage Services platform. DataCore executes many independent I/O streams simultaneously across multiple CPU cores, reducing the latency to service and process I/Os by taking advantage of the densely packed, multi-core servers such as the Lenovo System X machines. Competing products however, serialise I/O, limiting throughput and inherently slowing response times.

The SPC-1_ benchmark – tested / priced configuration
The SPC-1 performance testing is designed to demonstrate a system’s performance capabilities for business-critical enterprise-level workloads typically found in database and transaction processing environments. The audited configuration that was tested and priced includes SANsymphony-V parallel I/O software on a Lenovo System x3650 M5 multi-core server featuring Intel Xeon E5-2600 v3 series processors running Microsoft Windows Server, equipped with 16 SSDs and 8 HDDs. The software also supports Microsoft Hyper-V, VMware ESXi, Linux KVM and other hypervisor-based solutions. It can also run directly on Windows servers when server virtualisation is not appropriate.