Pete Peterson VP WW Channel Sales, Brocade

Brocade Communications Systems, Inc. announced that industry sales veteran Pete Peterson has joined the company as VP of WW channel sales to manage its go-to-market ecosystem of channel and distribution partners.

“The emergence of cloud services and software-based, virtualized, New IP networking solutions fundamentally changes how organizations procure technology and services,” said Jeff Lindholm, senior VP of WW sales, Brocade. “Successful companies in our space recognize the increasingly critical role that channel partners play in helping customers realize the benefits of these next-generation networking solutions that support strategic business imperatives. We’re excited to have someone of Pete’s caliber join Brocade to build out our world-class channel sales program.”

Pete Peterson brings more than 30 years of sales and leadership experience to Brocade, including 20 years working in various senior management positions at Tech Data Corporation. Most recently, he was SVP of global business development where he was responsible for new vendor partner acquisitions and diversification opportunities at Tech Data. He has received numerous awards throughout his career in recognition of his performance. He was recognized as a Channel Chief by CRN Magazine in 2011, and as a Top Sales Executive by ExecRank in 2012. In 2013, he received an Inspire Award from Inspire Magazine and a Florida Multicultural Leadership Award from the Florida Diversity Council.

He holds a bachelor of science degree from Tuskegee University and a master’s degree in business administration from Florida State University.

“I couldn’t be more excited for this new challenge and I look forward to developing market-leading programs that drive even more business through our amazing partner ecosystem,” said Peterson. “With Brocade’s current product portfolio and future roadmap, I believe the company is in prime position to become the network industry leader in helping organizations around the world transition to the next generation of New IP networking technologies.”