Unknown Online Electronics Retailer Opts for Violin Memory All-Flash Platform

Violin Memory, Inc. announced that an online retailer of consumer electronics has deployed the Violin 7300 Flash Storage Platform (FSP) to improve its OLTP, critical to maintaining rapid, reliable and secure responsiveness to its customers worldwide.

The retailer initially acquired Violin All-Flash array systems to power its back-end and DR operations. The newest 7300 FSP deployment marks the second phase in the retailer’s objective to leverage the economic advantages of implementing FSP in its enterprise operations to support tier 1 and tier 2 primary storage workloads.

“This extension of our partnership with Violin highlights the overwhelming improvements in performance and availability we saw in our initial deployment of Violin all-flash arrays,” said a representative for the retailer. “We had already sold ourselves on all-flash as the driver for improving our storage operations, and a critical component in our program to deliver ever-greater customer responsiveness. In this new deployment of Violin’s 7300 FSP, we once again have achieved enterprise performance, uptime and data protection, while also benefitting from a suite of native services that the Violin platform delivers but are missing in competitive offerings.“

“Although storage performance is often cited as a key to maintaining technology leadership in a fiercely competitive world where transaction processing is forever in the spotlight, this customer’s buying decision hinged on a mix of performance, reliability, availability, and data protection – and for demanding tier 1 workloads,” said Kevin DeNuccio, president and CEO, Violin. “Our customer mirrors thousands of enterprises in its need for storage without compromises – which is increasingly favoring Violin as the de facto standard for enterprise storage.“

Why AFA Architecture Matters as Enterprises Pursue Dense Mixed Workload Consolidation, sponsored by Violin and written by Eric Burgener, research director for IDC’s storage practice.