Memblaze Distributed by Avnet

Memblaze Technology Co. Ltd, a provider of flash storage solutions, announced a distribution agreement with the global computing components division of Avnet, Inc., a technology distributor, enabling it to make its products available across EMEA to organisations looking to accelerate application.

The partnership will see Avnet distribute and support the PBlaze range of products from Memblaze, as well as deliver implementation and consultancy services.

Multiple reasons stand behind Memblaze’s choice of distribution partner; among them is Avnet’s expertise and association with the enterprise space. Avnet will facilitate extended reach into the vendor’s target vertical markets through its relationship with resellers across EMEA. In addition, to make the supply of Memblaze solutions to end users smoother and quicker, Avnet will hold inventory in the region.

“The demand for flash storage products continues to grow as customers realise that spinning disks are too slow for many of today’s business-critical applications; this agreement will open the door to new opportunities for both Memblaze and Avnet,” said Ron MacLeod, VP EMEA business development, Memblaze.

David Housales director, Avnet global computing components EMEA, said: “Memblaze has some good products in a high-growth area that offers great opportunities. With these products in our portfolio, we can help meet the need for industry-leading performance of databases, virtualized infrastructures, big data applications and other environments where speed is mission critical. In addition, thanks to our existing reseller base, Memblaze will benefit from an extensive, ready-made, indirect sales force that will help it achieve its market share objectives. We look forward to a long and successful partnership.“

Memblaze’s technology is a fit for Avnet’s existing product portfolio that includes server chassis, CPUs, memory, SSD and storage, and provides a solution that sets storage performance for intense IO applications whilst offering ROI