Avnet Technology Solutions UK Offers HDS TrueNorth Consultative Selling Training

Avnet Technology Solutions, an operating group of Avnet, Inc., has announced that Avnet Technology Solutions, UK is working exclusively with Hitachi Data Systems Corporation (HDS) to offer TrueNorth Consultative Selling training to increase the quality and value of solutions delivered through business partners.

As sole distribution partner for HDS in the UK, Avnet has worked with the HDS Academy in the US to create a new half-day interactive workshop designed to help sales people understand how customer business initiatives and desired business outcomes-particularly around converged, cloud, big data and analytics, IT economics, data management and data mobility-drive IT requirements. Led by Avnet subject matter experts, the course is designed to guide partner sales teams through the development of solution-led opportunities based on business and operational value rather than product-led sales.

Christian Curtis, sales director, Avnet Technology Solutions, UK, explained: “The significance of this new approach to training is that delegates are encouraged to start conversations by understanding their customer’s business drivers and initiatives. These are linked to IT goals and challenges and only then are potential solutions recommended to help achieve each customer’s objectives. Practical exercises and case studies are included so that by the end of the four-hour course, delegates can identify opportunities and articulate the value proposition of the relevant HDS solutions. Product training is dealt with during a separate Datacentre Sales Foundation course, also designed and delivered by Avnet.“

Cris Duddridge, VP, EMEA partners and strategic alliances, HDS, said: “In this fast-moving industry, customers are looking to align their business objectives and desired business outcomes with emerging trends and technologies. Increasingly, it is critical, therefore, that our sales teams, including those within partner organisations, are able to have a conversation driven by the customer journey, rather than point products. We think this new half-day course from Avnet can help grow business and increase partner wallet share.“

The first business partner to take advantage of the new training course was XMA Ltd.

John Johnson, commercial director, XMA, said: “The new TrueNorth Consultative Selling training delivered by Avnet was first-class, informative, clear and concise. It served as a perfect reminder of how to work with customers to open up opportunities by asking the right questions and provided a good understanding of where to position HDS. We are now busy tracking the outcome of the training and expect to deliver demonstrable results over the coming months.“