Indonesian Mobile Services Firm Elasitas Selects Gemalto

Gemalto NV, in digital security, has been selected by PT Elasitas Multi Kreasi to provide mobile subscribers in Indonesia with LinqUs Smart Backup, offered in SaaS mode by Gemalto Allynis services.

Elasitas is a local mobile technology firm that serves all operators in the country with a total subscriber base of 270 million. This deal will enable a potential of 40 million Indonesian subscribers to securely backup, synchronize, and restore personal data stored on their handsets. The solution branded ‘BackApp’ by Elasitas, is handset-agnostic, allowing end-users to transfer data across different devices and platforms.

The secure application provides an easy way to store and protect the personal data such as phone-book, photos, videos and music in one single location. Users can download the app from app stores to backup and restore their data to any mobile anytime they lose, damage, or replace their handsets. Depending on storage needs, end-users can select a plan from the multiple offerings that suits them best.

“Mobiles contain a treasure trove of personal experiences. From messages from friends to favorite music and videos, we form an emotional bond with our mobiles,” said Arthur Surya, CEO, Elasitas. “Gemalto’s solution is a secured and easy-to-use solution that extends our customers’ backup services from just contacts to multimedia content. It is scalable and reliable, and allows our operator customers to expand their footprint to the broadest base of subscribers.“

“A Gemalto survey finds that 80% of mobile subscribers would use cloud-based backup services if offered by their operators,” said Michael Au, president South Asia and Japan, Gemalto. “In emerging markets like Indonesia where smartphone penetration is exploding, small businesses in particular rely on the integrity of their phone-book contacts, and we offer them a simple way to protect their corporate data. With more than 100 backup solutions deployments, Gemalto protects personal data of hundreds of millions of end-users around the world.“