Syneto Storage Introducing EMEA Channel Partner Program

Syneto S.R.L., an Europe-based manufacturer of storage industry’s arrays, launched its channel partner programme.

The initiative will see Syneto sell its storage solutions exclusively through its channel network, which covers the EMEA region, as the company scales up its sales and operations in its core markets.

The channel partner programme allows Syneto to work with selected resellers and solution integrators that share the company’s vision of providing all SMBs with affordable enterprise-grade storage solutions and flawless user experience which includes the latest enterprise storage technologies.

Together with its partners, Syneto aims to enable organisations to decrease storage costs while increasing the effectiveness and agility of their datacentres through disruptive technologies and high quality products. Syneto’s solutions are designed to help mid-level organisations solve their pressing storage challenges. Its tailored family of storage arrays, consisting of the ARK, ULTRA and EXTREME Series, delivers an easy-to-use and feature-rich range of storage solutions.

Syneto is particularly keen to work with specialist VARs that focus on specific geographical regions or vertical markets within EMEA.

Benefits of Syneto channel partner programme include:

• A tiered loyalty structure (silver, gold and platinum) with various partner discounts designed to boost sales and deliver the best returns
• A range of partner tools via a bespoke portal, such as an online product configurator, demand generation, lead qualification and data sharing capabilities
• Access to a tailored set of tools and incentives for each specific country and industry
• Marketing resources, training programs and sales seminars delivered via the Syneto Storage Academy
• A Not-for-Resale programme that offers partners cost-efficient arrays to help the sales process
  

“We recognise that distributors and integrators want a partner programme that has no training costs or hidden fees, is transparent and easy to roll out. We have gone further than that to deliver a programme that provides an unparalleled level of support as well as a range of compelling discounts, rebates and demand generation tools that ensure mutual growth and profitability. Moreover, we offer resellers and solution integrators cutting-edge technologies that have been developed with the European enterprise in mind,” said Dragos Chioran, head of marketing, Syneto.

The channel partner programme has been built on feedback from storage channel partners and industry professionals. This has resulted in a programme that is constructed from the ground-up to ensure the Syneto products can be marketed while creating scope for mutual growth.

“We found Syneto to be a very agile partner: very fast responses to any questions by friendly and savvy personnel. That is very important when trying to close a deal. Another thing we appreciated was the speed and simplicity of getting marketing documents and resources,” said Davide Rav, sales director, Aries.

“Our partnership with Syneto offers us the capability to deliver the power, expertise and usability of its arrays to our customers. Syneto also offers compelling professional services and has a great product line-up with the ARK, ULTRA and EXTREME Series of storage arrays,” said Roel De Frene, CEO, Server Storage Solutions b.v.b.a.