WD Redesigns My Passport Portable HDD

WD, a Western Digital company, introduced the redesigned My Passport Ultra portable HDDs and My Passport for Mac drives.

With the My Passport line now in its 7th generation, the My Passport Ultra and My Passport for Mac portable HDDs are available in capacities up to 3 TB ⁽¹⁾ and in four colors ⁽²⁾ – classic black, brilliant white, wild berry and noble blue. WD is introducing an optional accessory – WD Grip Pack – a soft band, available in a variety of colors, which encircles the drive, offering consumers a way to personalize their My Passport drives.

“With more photos being taken than ever before, it’s critical to have a high capacity, reliable external storage solution that you can carry everywhere,” said Tony Tate, GM and VP, content storage solutions, WD. “The latest generation My Passport drives deliver an easier automatic backup experience, hardware-based encryption for security and higher capacities than ever before. Consumers can keep all their content in their pockets, while expressing their personal styles with the colors and WD Grip Pack.“

My Passport Ultra portable drives come in 3, 2, 1TB and 500GB capacities and feature 256-bit AES hardware encryption ⁽³⁾ – delivering a security with no impact to write-speed or CPU activity. If your My Passport Ultra falls into the wrong hands, the 256-bit AES hardware encryption protects users’ files, folders, photos, videos and music with a password known only to them. USB 3.0 compatibility provides fast data transfer rates of up to 5Gb/s, while being backwardly compatible with USB 2.0. My Passport for Mac portable drives are available in capacities of 3, 2, 1 TB and also feature 256-bit AES hardware encryption with USB 3.0 connectivity.

WD Grip Pack

Sold separately, the Grip Pack accessory for My Passport Ultra is available in five colors (smoke, slate, grape, sky and fuchsia) and, when wrapped around one of the four colors of My Passport Ultra drives, enables consumers to create a total of twenty possible color combinations. The WD Grip Pack comes with a color-matched 18-inch flat USB 3.0 cable, creating a complete solution.

My Passport Ultra’s built-in company’s backup software is a simple-to-use application with focus on reducing frustration when setting up a backup plan to preserve data. Since 31% of devices have had malware at some point, having your data safely backed up onto a secondary device like a My Passport drive is critical to preserving precious data.

My Passport Ultra and My Passport for Mac portable drives are available in the company’s web store and at select retailers, including Amazon (My Passport Ultra, My Passport Ultra for Mac) and distributors.

My Passport Ultra and My Passport for Mac have MSRP;ranging from $79.99 up to $199.99 depending on capacity (3TB capacity available next month).

Both the My Passport Ultra and My Passport for Mac will offer a 3-year limited warranty.

WD Grip Pack accessories will be available in June and will have an MSRP of $12.99.

⁽¹⁾ 3TB will be available next month
⁽²⁾ Colors only available on the My Passport Ultra
⁽³⁾ Password must be set in order to use encryption.