NexGen Storage Announces Priority Partner Network Channel Program

NexGen Storage, Inc. announced its Priority Partner Network channel program, which is designed to support and accelerate partner success with a focus on margins, market share expansion and customer satisfaction.

The company also announced the appointment of Nader Soudah as VP of WW channels. He will oversee all channel-related programs, including expanding channel sales, developing new partner alliances and managing NexGen’s channel program to best support and mutually benefit the company’s channel partners.

As a 100% channel organization, NexGen sells its systems exclusively through reseller partners. The Priority Partner Network offers deal registration, exclusive pricing, sales and marketing assistance, service revenue opportunities and a portal that includes automated deal management, marketing and sales tools, technical resources, and access to marketing programs.

“NexGen is committed to drive revenue growth and profitability of our channel partners, as we team with them to maximize customer satisfaction through innovative solutions that optimize performance and deliver efficient, priority-based flash storage,” said Tony Craythorne, SVP of worldwide sales, NexGen Storage. “Soudah’s success in high-growth businesses, knowledge of the market, and proven track record for generating traction with innovative, advanced technologies makes him a great asset to our team.”

Over the past decade Nader Soudah served in executive channel and sales roles while working for QuorumLabs, Inc., Drobo, Inc. and Peek. During this time he developed a reputation for strengthening channel and distributor partnerships, creating effective channel go-to-market strategies and working closely with worldwide channel partners to drive profitable growth while delivering exceptional results. He will focus on furthering NexGen’s value-driven flash storage position and driving fat-paced revenue growth through NexGen’s network of channel partners.

“With 100% of revenue going through the channel, NexGen Storage is an exceptional vendor for the channel community. The NexGen team has a proven track record of executing flexible programs which create profitable business opportunities for channel partners,” said Joe Kadlec, VP and senior partner, Consiliant Technologies. “NexGen’s hybrid flash arrays give us a differentiated solution to take to our customers. The offering addresses their most pressing storage problems of meeting performance and capacity needs, especially in mixed workload virtualized environments.“

Recently named a Top 20 Most Promising Citrix Solution Provider by CIOReview and recognized by CRN with a 5-Star Partner Program rating for its channel program, NexGen’s N5 Hybrid Flash Array offers dynamic performance management that allows users to control what data is stored in flash and to tailor application performance to match customers’ business priorities. N5 arrays are frequently deployed in VMware, Citrix and other virtualized environments with multiple, mixed application workloads. The policy-based simplicity of the ioControl software results in a consistent end user application experience and optimal storage resource utilization.