Start-Up Profile: Hedvig

New one in software-defined storage
By Jean Jacques Maleval on 2015.03.30

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Hedvig, Inc. (formerly Quexascale)

Santa Clara, CA

Founded in


  • $2.5 million in seed funding in 2012: from True Ventures and Redpoint
  • $10 million series A in 2013: from Atlantic Bridge, leading the round, True Ventures and Redpoint
  • Total: $12.5 million

Main executives

  • Avinash Lakshman, CEO and founder, co-invented Dynamo while at Amazon (2004-2007), and Apache Cassandra at Facebook (2007-2011).
  • Richard Dyke, EVP sales, started his career as employee 92 at EMC and went on to hold several storage executive roles.
  • Rob Whiteley, VP marketing, joined from Riverbed and Forrester Research where he held a series of technical and product leadership roles.
  • Srinivas Lakshman, VP operations, has over 10 years of developing and optimizing products and business operations.
  • Suresh Rajagopalan, VP solutions, has over 20 years experience in managing large server, storage, and network environments.
  • Trevia Clark, senior director of marketing, is director, global marketing programs and campaigns, at

Number of employees

Technology and product
The start-up has introduced a new type of distributed storage platform being a software-defined offering capable of in-software provisioning of file (NFS), block (iSCSI), and object storage (Swift and S3) that delivers a suite of storage services on commodity servers and clouds.

hedvig f2

The platform collapses disparate storage systems into a single platform, creating a virtualized pool that provisions storage. Policy and provisioning processes that normally take hours, days, or weeks take a few clicks and can be performed from mobile devices.

Hedvig does this through a scalable, logical abstraction called a Virtual Disk. Each one is customizable and every storage service can be switched on or off to fit the needs of the workload.

Cluster efficiency and resiliency features:

  • Auto-balancing
  • Auto-tiering
  • I/O sequentialization
  • Self-healing
  • Tunable, multi-site replication
  • Wide striping

Storage services available on a per Virtual Disk basis:

  • All-flash and hybrid array configurations
  • Disaster recovery replication
  • Inline de-dupe and compression
  • Server-side caching
  • Thin provisioning
  • Zero-impact snapshots and clones

Customers use Hedvig to provision storage for legacy, virtualized, cloud and emerging application environments like Hadoop and NoSQL. It also helps customers embrace new compute environments like Docker and OpenStack by removing the storage bottleneck.


  • Support all applications and workloads: patented distributed systems capabilities deliver a set of storage protocols and services that are hardware- and compute-agnostic. It eliminates the need for overworked IT departments to continuously deploy new silos of storage for specific applications or workloads.
  • Streamline storage operations: The platform provides an user interface with AWS. Admins can provision storage assets from any device and provide self-service access to customers, developers and IT staff, reducing the time and expertise needed to use storage technology.
  • Maximize cloud investments with choice: the architecture is cloud-enabled and supports hyperscale and hyperconverged modes, enabling businesses to choose the type of elastic storage that meets their needs. It has the capacity to scale from several terabytes to petabytes and seamlessly spans on-premise, private and public clouds. Customers benefit from an elastic, hybrid cluster that can grow incrementally to thousands of nodes by adding additional commodity servers.

Release Date
March 25, 2015, the product being in limited GA currently and GA to be announced in 2Q15.

Not revealed: company has a perpetual license based on storage capacity and tiered for larger volumes.

SMB support for file storage and predictive storage analytics

Channel partners
ACS, Centar, Dovilo, Fabrics4Clouds, Layer8, Rhodix

Known Customers
Dovilo, Intuit, Mazzetti, Rideau, Van Dijk Education, Paul Hastings

Incumbent storage solutions, typically monolithic (hardware) storage array providers and emerging storage start-ups, especially in hyperconverged solutions