DNN Moves Beyond Web Content Management

DNN Corp. announces the availability of Evoq 8, which empowers digital marketers to access all of their digital assets regardless of where they are stored, publish content to any online channel, personalize it to each visitor, and measure its effectiveness.

“We’re seeing a big shift in the digital marketing landscape. Marketers have to coordinate the publishing and tracking of content to multiple channels and systems, beyond their own websites – Twitter, Facebook, LinkedIn, campaign microsites and landing pages, CRM systems, and marketing automation systems. From a marketing solutions perspective, on the one hand are traditional Web CMS for content publishing; and on the other hand, there are now more nascent solutions from young companies rooted in predictive analytics, personalization, and content marketing. Marketers are desperate to bridge that gap,” said Navin Nagiah, CEO and president, DNN.

He continued, “With Evoq 8, we will be one of the few companies to straddle both worlds and deliver measurable ROI to customers. Evoq pulls content from any repository, pushes it to any online channel, and measures its effectiveness.“

Features Evoq 8 include:

• Content personalization: Content personalization is seen as an digital marketing capability that increases conversion, according to recent research by Econsultancy. Evoq 8 enables customers to build personalization rules that tailor site content based on visitors’ profiles. Rules are based on geography, account registration (i.e. registered versus non-registered users), gender, age, recent visits, referral source, searc terms and ad clicks.

• Page-level content analytics: Statistics on page views, referrers, unique visitors and conversions are presented as an overlay on each web page, via data collected and managed. Any marketer, regardless of their level of proficiency with analytics, can immediately understand how content is performing, without navigating to a separate web analytics system.

• Centralized access to cloud-hosted content repositories: Evoq 8 includes built-in connectors to Box, Dropbox, Amazon S3, and SharePoint, making it easy to access any piece of content or digital asset from a single window. This capability allows marketers and content producers to use their preferred content storage service or use multiple services, without moving files, duplicating effort, or wasting valuable time.

• Advocate marketing: Evoq 8 enables marketers to activate the brand advocates already on their website by rewarding them for sharing content on their personal social networks. The advocacy marketing capability is integrated with Evoq’s native gamification engine, and engages customers by issuing challenges, tracking challenge completions, and awarding points, badges, or other designated incentives.

Evoq 8 allows marketers to integrate their websites with Marketo, and delivers a redesigned user experience built for  marketers. It features an intuitive, streamlined interface that is simple to learn, with layout and editing capabilities that are efficient and save marketers time.