Advertising and Digital Media Companies Choose MapR

MapR Technologies, Inc., provider of distribution for Apache Hadoop, has established itself as the go-to big data provider for some of the world’s biggestadvertising and digital media companies, which experience their busiest times with the onset of the holiday shopping season.

MapR is continuing to expand its customer base in the competitive adtech and digital media markets as companies increasingly search for cost-effective and scalable ways of storing and processing massive sets of data in real-time to better serve their customers. In the past year, MapR has seen its customers in the advertising media segment triple their spending.

“The demand for our enterprise-grade Hadoop technology extends across industries, and advertising technology is no exception-with the volume and speed of data analytics emerging as a key competitive advantage,” said Jack Norris, CMO, MapR. “With the arrival of the holiday shopping season, our many advertising and digital media customers are rapidly scaling their mission-critical operations.“

Data and analytics are reinventing the way digital media and mobile advertising companies provide targeted and relevant advertising to shoppers and digital media consumers. MapR has a platform of choice for companies in an industry that demands HA and real-time results.

Such as DataSong, Dentsu razorfish, Kenshoo, Millennial Media, Rubicon Project and Urban Airship rely on MapR to process trillions of web and mobile records, analyze petabytes of clickstream data, deliver relevant mobile content, and offer billions of ad auctions in real-time. In addition, MapR is used by companies throughout the consumer buying process to analyze more data and to drive record numbers of online orders.

Here are a few examples of how MapR is used to power holiday shopping:

comScore, Inc., in digital media analytics, accurately predicted that sales would eclipse $2 billion on Cyber Monday. It processes over 1.5 trillion internet and mobile records monthly. This information is used retail customers to uncover real-time consumer trends and shopping insights that can be used to optimize campaigns and drive growth.

DataSong, a marketing analytics agency, provides marketing effectiveness solutions to omni-channel retailers, including Williams-Sonoma and Neiman Marcus. Retailers use DataSong’s tools to measure, plan, and execute marketing more effectively, thereby growing revenue and improving marketing ROI.

Millennial Media, a mobile advertising platform company, optimizes ad placements for clients and evaluates the effectiveness of ongoing mobile ad campaigns by analyzing site performance and customer behavior.

Rubicon Project, Inc. offers real-time advertising trading technology that automates the selling and buying of online advertisements. It performs 125 billion real-time auctions each day, and its automated advertising platform has surpassed Google in US audience reach.

Urban Airship, Inc. is the most globally deployed mobile push messaging service with complete customer- and location – targeting capabilities that enables brands to strengthen relationships with their always-connected customers. More than 200 billion push notifications have been sent, 100 billion of which were sent in the past 12 months.