Lincoln Goldsmith GM, Acronis

Acronis International GmbH announced the promotion of Lincoln Goldsmith to GM Australia and New Zealand.

 He brings channel leadership experience and will expand regional efforts in support of the company’s strategy to build the business by bringing advanced data protection supporting cloud, virtual and physical environments along with secure file access sync and sharing to SMB and enterprise customers.

 Goldsmith was previously mobility sales director, responsible for driving sales opportunities and strengthening relationships for the Acronis Access solution with Acronis’ distribution and reseller channel partners in ANZ.

He now reports to the president of Acronis International and EVP of AsiaPac, Japan and emerging markets, Jan-Jaap Jager.

Regarding his promotion, he said: “My focus is on leveraging Acronis’ expanding product set to engage with the right customers and the right partners to increase our growth across the two countries. Driven by our AnyData Engine, we now offer very high-level new generation data protection technology providing file sync, share and access products as well as on-premise and to the cloud backup and recovery solutions – covering consumer to SMB and enterprise. This is a very exciting time to be at the helm of the local operation.”

Goldsmith takes on the role while Acronis is building momentum in the region.

In addition to its recent acquisitions of BackupAgent for service providers and the nScaled DR-as-a-Service portfolio, the company will be announcing Acronis Access solutions including data access, sync and share editions for SMBs and larger enterprises.

In parallel, the company has moved ANZ head offices to Level 12, 83 Mount Street in North Sydney to better support local expansion with high quality demonstration, training and customer and partner meeting facilities.

One of Goldsmith’s priorities is to strengthen and develop the ANZ distribution channel. He will host representatives from seven local partners at the ‘Accelerating Growth with Acronis’ Partner Summit, being held in Singapore from November 19 to 21.

Jager said in announcing the appointment: “Due to the widespread acceptance of cloud, mobility and backup in ANZ, this region will be a very important growth point for Acronis within the coming years. With his deep knowledge of our marketplace and the Acronis channel, the new drivers for partners’ success and the value of our technologies, we know that Lincoln is the right person to deliver on our expectations.”